12/12/2019
With its 6 variants, BASF’s I CARE Shampoo Bar concept is the answer to some of the major sustainability challenges that the Hair Care industry faces today.
These bars were tested against a market benchmark on various parameters and have come out with positive results in each category.
Contact your IMCD rep now for further information.
Have a great weekend!
We live in a world where the everyday consumer is well aware of and very interested in what they consume and how they consume it. Environment protection and sustainability are now mainstream discussions, as more people care about the effects of their consumption patterns on the planet. Consumers acr...