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Your Content Partner Done-with-you video & social for Brisbane service businesses — created, posted & managed with you.

19/09/2026

In e-commerce, marketing and sales is often the same thing. It’s not unusual for someone to see an ad for a handbag on their feed and then minutes later, add it to cart and purchase.

Professional services don’t work like that.

Marketing and sales are not the same thing here, even though we talk about them like they're interchangeable.

Marketing is a slow burn, and its whole job is to make someone *predisposed* to buy from you. It's playing a long game with no immediate scoreboard beyond followers, impressions and engagement.

Success in marketing is LEADS. And that is a person and preferably their email address that you can then reach out to start the…

…sales process.

That often looks like a DM and then a discovery or sales call where you scope out the work, discuss timings and get started.

If your content is doing its job, most people watching it aren't ready to buy yet. And that's fine. They're not lost customers. They're future ones, being warmed up one scroll at a time.

Follow along for content marketing tips and advice for service-based small businesses.

How many "how to nail your content" videos have you saved…and never actually done anything with? 🙋‍♀️Same. And that's ki...
27/08/2026

How many "how to nail your content" videos have you saved…and never actually done anything with? 🙋‍♀️

Same. And that's kind of the whole point.

There's never been more free advice on what to post, when to post it, and what the algorithm supposedly wants this month. So, knowledge is definitely not the problem.

But implementation…that's a whole other ball game. Knowing what to post, and actually having a system you run week after week, are two very different things.

Because what's actually been stopping you isn't a lack of ideas. It's time, support, and someone to hold the camera while you do it.

So I'm doing something about it 👉 Content In A Day.

One day, in person, a small group of driven service business owners who've been meaning to sort their content out for… a while now. We'll build your strategy, film it together (I'll direct - you're not doing it alone), and you'll walk out having actually implemented it, not just learned about it.

Think…fun co-working, with actions implemented, right there and then!

You'll leave with:
• A two-month strategic content plan
• A month of b-roll and photos, filmed
• One post scheduled before you go
• A repeatable system you'll actually use

📅 17 September · Brisbane
🎟️ 10 spots only (capped so the filming works properly)
💰 Early bird $395 + GST - ends 8 September, then $595 + GST

If you've got the knowledge and just need to finally do the thing - this is your day.

🔗 Grab your spot - link in bio (or comment IN and it will be sent to you).

08/06/2026

I know the idea of showing up on video feels like a lot.

It feels uncomfortable and time-consuming and like something that works for other, more confident people, but not for someone who is already stretched thin trying to run a business and do everything else that comes with it.

I'm not going to tell you that it's easy or that you'll love it straight away.

But I will tell you what I see happen when service business owners finally start showing up on video, even imperfectly and reluctantly.

The leads start coming to them.

The right people could finally find them, see how they think, and decide they were the right fit, before a single conversation had taken place.

And they didn’t even need to go viral.

That's what consistent video does for a service business. It builds the trust that used to be built entirely by referrals. And it does it at a scale that referrals never could.

You don't have to feel ready. You just have to be willing to start.

If that's where you're at right now - Hi, I’m Frances and I help service businesses grow their reputation through video content! If you want easy, practicable and achievable video tips for busy small biz owners, follow along.

How to edit a reel in 15 minutes!1. Trim the beginning and end of your video2. Add captions3. Add short text on your scr...
05/06/2026

How to edit a reel in 15 minutes!

1. Trim the beginning and end of your video
2. Add captions
3. Add short text on your screen
4. Set your thumbnail

Don’t let anyone convince you that it has to be harder than that! For more detail on how to film AND edit your videos in a simple and easy way - download our FREE Minimal Video Editing Checklist. The link is in our bio.

03/06/2026

Good thing there’s help for that.

Hi, I'm Frances and I help busy time-poor service businesses who want to grow their reputation and brand through video content.

If that’s you, I’ve made a Minimal Video Editing Checklist that’s free to download. It contains the editing process I use with my clients to get a reel edited and posted in under 15 minutes.

You can find it in the link in my bio.

If your leads have dried up and referrals aren't coming in the way they used to, this one's for you.The shift I'm seeing...
01/06/2026

If your leads have dried up and referrals aren't coming in the way they used to, this one's for you.

The shift I'm seeing in a lot of service businesses right now is that the pipeline that used to feel reliable has stopped being reliable. The business owners who are feeling it most are the ones who never had to think about marketing before because the enquiries flowed in.

Visibility has become the new word of mouth. The good news is you don't need a marketing budget or a production crew to fix it. You just need a phone, ten minutes, and a willingness to show up on video consistently, even if it’s imperfectly.

29/05/2026

The key to easy content creation is building a bank of b-roll that you’ve filmed while you go about your day. Here are 3 hiding in your everyday routine:

1. Driving: Pop your phone on your mount and click record as you drive. Easy peasy, and you don't even need to say a word.
2. Morning walk: Film the path ahead with your feet on the ground. 10 seconds is more than enough.
3. Breakfast: Prop your phone on the kitchen table and film yourself pouring coffee or making cereal. It’ll be the most human 10 seconds you'll film all week.

Hey, I’m Frances and I help service businesses grow their reputation through video content. Follow along for more video tips for busy small biz owners.

In their words, not ours.We could tell you what it's like to work together but honestly, our current and past clients sa...
27/05/2026

In their words, not ours.

We could tell you what it's like to work together but honestly, our current and past clients say it better. Swipe to learn about what it’s like to work with a content partner, not a posting service.

For more info on our retainer and one-off video content services, visit our ‘About YCP’ pinned post and our website.

Video is the fastest way for service businesses to grow their reputation and build trust online. But we know that filmin...
25/05/2026

Video is the fastest way for service businesses to grow their reputation and build trust online. But we know that filming, editing and creating video content can feel overwhelming.

That’s why we’ve put together a couple of free resources to help make it as easy as possible for you. Swipe to learn more about how to access them.

We create clear, compelling video content for service businesses that want to turn their expertise into visibility that ...
21/05/2026

We create clear, compelling video content for service businesses that want to turn their expertise into visibility that converts.

Swipe to learn more about our retainer and one-off services designed to take the content load off busy biz owners who are committed to showing up online to grow their reputation and attract their ideal clients.

Visit our website to read more about our services and book a fit-check call.

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