BeautyBiz

01/04/2015

Marketing Insider E-News - Start with the answer you need first

Seth Godin "Here’s an experience that we’ve all had. You call a big company.You hear a recording that says, “Your call is very important to us, but due to unusually heavy call volume, we don’t have anyone to answer your call,” and they put you on hold for ten minutes. Then the person who answers the…

22/02/2015

Posts from Marketing Blog, by Dan MacInnis for 02/23/2015

How to love your customers in 2015 was a great post done by Hatchback recently. What I really loved about this post was some key stats that really resonated with...

15/02/2015

Posts from Marketing Blog, by Dan MacInnis for 02/16/2015

“The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging than ever before; things...

14/02/2015

Marketing Insider E-News - 2015, grow with a plan and the right tools

08/02/2015

Posts from Marketing Blog, by Dan MacInnis for 02/09/2015

I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about...

25/01/2015

Posts from Marketing Blog, by Dan MacInnis for 01/26/2015

Just as I think, boy it would be great to be able to switch between reading a book on my tablet and(listening to it), Amazon in onto it. They have...

18/01/2015

Posts from Marketing Blog, by Dan MacInnis for 01/19/2015

Pedowitz Marketing Evolution Model The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on...

11/01/2015

Posts from Marketing Blog, by Dan MacInnis for 01/12/2015

Here is a webinar I did for Axient for the finance and banking industry on being customer centric. It has some great marketing lessons for all small businesses.

09/01/2015

Marketing Insider E-News - Create, Design, Communicate

23/11/2014

Posts from Danielle MacInnis - Marketing Blog for Customer Centric Businesses for 11/24/2014

Here are two great info graphics that I wanted to share. The first from DemandGen Blog gives some great considerations when planning lead generation programs and the 2nd info graphic from Lead Lizard explains why lead scoring is a powerful activity. Shared by Lead Lizard Demand Generation Agency Lea…

16/11/2014

Posts from Danielle MacInnis - Marketing Blog for Customer Centric Businesses for 11/17/2014

Smart Retail Email Marketing has a lot to teach us in SMB b2b.  I wanted to share with you some of the 5 of the practices from retail. 1. PERSONALISED One of my favourite email’s that I receive is from FAB. They personalise some key items that I might like. This is a section I look […]

02/11/2014

Posts from Danielle MacInnis - Marketing Blog for Customer Centric Businesses for 11/03/2014

I was listening to Marketing Smarts Podcast last night and Tamsen Webster was Kerry’s guest. She had four great questions that I think are so fundamental to great marketing comms that I wanted to share them with you. To create a communication that works, ask yourself four framing questions: 1. Who a…