01/09/2026
"Supports immune health." Sounds great, right?
But what does that actually mean?
Supplement labels are designed to impress you. Words like "supports," "aids," and "promotes" are legally permitted claims that don't require conclusive evidence of results.
Here's what to look for instead:
→ Is the claim about a mechanism (something happening inside your body) or an outcome (a specific, measurable change)?
→ Is the ingredient itself backed by evidence for your condition?
→ Can the promised result actually be measured?
If the label can't point to a clear outcome, it's letting your imagination fill in the gaps.
Swipe through for a 3-second filter you can use next time you're standing in the supplement aisle.
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