Eltee Sydney

04/06/2026

Petition to add this to PDHPE.

Not for politics. Not for point-scoring.

Just because understanding the world through someone else’s eyes is a useful life skill.

Seems like something school should cover.

02/06/2026

UnderSwim, for more bodies.

You might know us as a girls brand, and that will always be where our heart is.

Eltee Sydney started with a clear mission: to help girls stay in sport, stay active and feel supported through their period years.

But girls grow. Bodies change. Sport continues.

Swimming continues. Life continues.

That's why UnderSwim OG and G-Fit are now available in sizes G10-12/W4 - W18.

We want more people doing what they love, every day of every month, whether that's training, racing, water polo, surf club, laps, coaching, splashing about or just getting in the water without overthinking it.

Australian sizing, with easy-to-use conversion charts on our site.

More sizes. Same mission. More days in the water.

🔗 elteesydney.com/products/period-swim-undies

31/05/2026

Here’s to the allies. 👊💕

28/05/2026

The reviews are in. ⭐⭐⭐⭐⭐

4.7 stars across Klaviyo and Google. Word is getting around - dance mums, gymnastics mums, and now the studios are taking notice.

UnderDance. Period protection that disappears under a leotard.
Shop via the link in bio.

28/05/2026

And ain't that a beautiful thing.

"A new study finds college-educated fathers are working significantly shorter hours than before the Covid-19 pandemic, and are spending more time with their families.

Fathers with degrees and young children slashed their time on the job by six hours a week and increased their time spent on housework and child care by more than four hours a week, according to analysis of federal time-use data from the think tank American Institute for Boys and Men.

That marks a significant shift from the two decades leading up to the pandemic, when the amount of time fathers spent on child care and household chores barely budged even as more mothers of young children joined the labor force...

Yet employment numbers have remained stable for fathers, which researchers say is evidence that personal choices are the big factor driving fathers to spend more time at home.

'Instead of spending those extra few hours trying to get ahead at work, trying to meet a project deadline, those hours are being spent on family now,' said Ariel Binder, an economist and the new study’s author.

Women’s workplace gains are likely playing an equal role, along with personal preferences, in driving men to spend more time on housework, said Misty Heggeness, an economist at the University of Kansas."

Even with these changes, however, the study's authors observe, "mothers of young kids still spend nearly 15 hours more a week than men doing unpaid work like cooking, cleaning and child care at home."

Read more on The Wall Street Journal at https://on.wsj.com/4nJLZpw

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For children's books about the special bond between fathers and daughters, visit our blog post, "A Father's Love: 35 Books About Dads & Daughters,” at https://www.amightygirl.com/blog?p=11474

For a few of our favorite children's books celebrating dads and daughters, we recommend "Lola Loves Stories" for ages 3 to 5 (https://www.amightygirl.com/lola-loves-stories), "You Made Me A Dad" for ages 3 to 8 (https://www.amightygirl.com/you-made-me-a-dad), "Dad By My Side" for ages 3 to 7 (https://www.amightygirl.com/dad-by-my-side), and "Made For Me" for ages 4 to 8 (https://www.amightygirl.com/made-for-me)

There's also a unique shared journal to help dads and their pre-teen daughters bond in a whole new way: "Love, Dad and Me Journal" for dads and daughters ages 8 and up at https://www.amightygirl.com/love-dad-and-me

27/05/2026

Women’s sport in Australia isn’t “emerging” anymore. It’s already delivering massive audiences.

NRLW State of Origin recently drew 980,000 viewers, outrating AFL on the same night. The Matildas’ 2023 World Cup semi-final peaked at 11.15 million viewers, the most-watched broadcast in Australian history. AFLW, Super Netball and NRLW are all posting record growth across crowds, streaming and broadcast audiences.

And commercially?
86% of women’s sport sponsors say their investment met or exceeded expectations.

So why does the coverage still feel so uneven?

In an analysis of 83 editions of a major Australian sports newsletter, women’s sport accounted for roughly 8% of subject line coverage, despite women making up around 40% of registered sports participants in Australia.

That gap matters.

Because media coverage shapes what gets taken seriously. It influences visibility, sponsorship, funding, credibility, and whether young girls grow up believing their sport truly matters.

And increasingly, the bias isn’t always obvious. It slips in through framing, omission, tone, and the steady drip-feed of coverage that asks audiences to admire female athletes for everything except the sport itself.

Read full 'Womens Sport in Australia: Huge Ratings, Buried by Media' report: elteesydney.com.au/blogs/period-info-guides/womens-sport-australia-media

26/05/2026

We ran the numbers across 83 newsletters sent from one of Australia’s most popular sports media outlets.
Men's coverage: player ratings, tactical breakdowns, press conference analysis.
Women's coverage: "haunted by Asian Cup pain", "returning after the birth of her daughter", "off-field drama", "contract dispute."
This is not a ‘had a bad week’ style anomaly. This is a flagrant, sustained pattern of disregard for a sport that's breaking viewership records and growing at speed.
Full article link in comments.

23/05/2026

Period underwear for her. Suspiciously good days for you.
(You’re welcome.)

22/05/2026

If your girl swims, she just might hit the point where her period decides whether she trains or not. That’s what happened to Melissa.

Credit:

Shop UnderSwim, link in bio

21/05/2026

One minute they’re worried about leaks.
The next, they’re dancing like nobody’s watching. Like magic ✨

UnderDance moves with them, stretches with them, and keeps up through every cartwheel, kick, jump and spin. Because when period protection actually works, girls get to stay focused on the fun.

No second guessing. No sitting out. Pure main character energy.