16/06/2026
Busy Does Not Mean Efficient.
The phones rang all morning. The team was flat out. Nobody stopped.
At the end of the day everyone was exhausted. But when you look at what actually moved forward, the list is shorter than the effort suggests.
Busyness and efficiency are not the same thing. In a specialist practice they can look identical from the outside while feeling completely different on the inside.
Efficiency is when work moves through the practice in the right sequence, with the right person doing the right task. When a booking triggers the paperwork automatically. When a payment is processed once, correctly, without being touched again.
Busyness is what happens when the workflows underneath are not designed well. The same task handled multiple times. Phone calls, billing queries and appointment changes all landing on the same person at the same time.
In one practice, a team member spent the better part of a morning creating individual tasks for a list of patients who needed to be booked. Had she spent that same time making the actual bookings, the majority would have been done before lunch, reducing the task list rather than just documenting it. The system she was working around already had the capability to do it. The workaround felt productive. It was not.
As you head into the new financial year, ask not just whether the practice is busy, but whether the activity is translating into the outcomes it should.
I have written about this in more detail in my latest blog if you'd like to read more: https://pacemedisystems.com.au/busy-doesnt-mean-efficient-operational-cost/
Does your practice measure operational efficiency as closely as it measures income?