30/09/2026
Your Reformer. Your Move.
This campaign started with one truth: life doesn’t always fit on the dot. Not because people don’t want structure, but because the version of a day that has room for a 6am class, a booked slot, a commute either way, isn’t the version that happens every day.
So instead of building this around one person, one body, one time of day, we built it around all the different reasons a schedule doesn’t fit. The 5.47am flow before the house wakes up. The forty minutes stolen at lunch. The one hour, finally quiet, at the end of the night. The comeback after an injury. The decision made once, after years of ‘almost’. The first time, showing up without knowing what you’re doing yet, and doing it anyway.
That’s who “Your Move” is for. Not a single ideal - a whole range of real starting points, all sharing the same reason for being here: training that works around a life, instead of asking a life to work around training.
So tell us, what’s your next move?...
Brand Credits:
Founder - Emma Stallworthy Emma Stallworthy | Your Reformer
Head of Marketing D2C - Katherine Gracey
Marketing Manager D2C - Holly Ambrosino
Brand Manager - Jonathan Rudolph
Social Media Coordinator - Ruby Lucas
Logistics: Jordan Camilleri, Matt Smit
Concept & Creative Direction: Katherine Gracey
Production TOMBOY
Exec. Producer Sam Lee
Integrated Producer milly.tanner
Photographer Lester Jones | Director & Photographer
Videography & Editing WE’D STARE TOO.
Digital Operator Jake Nemirovsky
Lighting Assist Alex Pomnikow Patrick Kelly
Hair & Makeup JULIA GREEN
Hair & Makeup Assistant madison levett 💖
Retouching Shetouch
MODELS
Takoda People.Agency
Baatile & Steph WINK MODELS
Lauren & Annika BROOKLYN MGMT
Hannah & Mike GIANT MANAGEMENT
Kerri-Allen SILVERFOX MGMT GROUP