17/06/2026
If the product is cheap then the real cost is at the expense of people, animals, the environment and your health. THE END.
I'm not just a founder of a socially conscious brand but someone who has worked deeply imbedded in the food and ag sector and wellness industries for many many years so you'll never convince me otherwise.
Clearly I have been triggered... I am seeing a constant flow of businesses on my feed feeling like they have to justify the cost of their products due to trolling comments telling them they're too expensive. If you're comparing products made ethically by small business in Australia with intention and integrity versus products mass produced cheaply by corporate chains that have zero integrity or care for you or your health it's literally Apples and Oranges.
I absolutely get that money is tight and that as a society we are all stressed about the future and trying to save or even just survive, but if we continue to purchase volumes of cheap products rather than a few good ones from great small businesses then the damage is forever and we will continue to suffer the bigger consequences.
Take knitwear as an example - Every season you can purchase cheap poorly made knitwear from mass corporate chain companies. They're primarily made from plastic exposing you to more microplastics in your blood stream, they are made in factories overseas where workers aren't paid a living wage and the environmental impact is devastating as the products don't last and are discarded in landfill and the runoff from the manufacturing process causes local wide spread environmental impacts. Compare this to one really well made 100% wool jumper from a great small business. Jumper lasts forever, environmental impact is minimal and your health is not impacted by the clothing you are wearing. It also looks a million times better so 💁♀️
You can be the person who doesn't care OR you can be the person who understands and contributes to real valuable change - protecting people, animals, the environment and your health.
You choose x
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