Grumpy Bums

Grumpy Bums Delicious kids snacks that contain no added sugar and nasties. Just real ingredients 🍓🍌🍎 Kids snacks without the guilt trip! In fact no nasties at all.
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Grumpy Bums, is an all-inclusive range of muffin and cookie mixes which contain no added sugar or sugar substitutes. Just real ingredients, like wholegrains and freeze-dried fruits, put together in an easy peasy, foolproof mix that takes less than 20 minutes to make.

Well, well, well. Look what finally made it to the breakfast table 👀Introducing Cacao Crunch Pops and Fruity Crispies—tw...
14/09/2026

Well, well, well.
Look what finally made it to the breakfast table đź‘€

Introducing Cacao Crunch Pops and Fruity Crispies—two brand-new kids’ cereals made with wholegrains and real ingredients, without any added sugar or sweeteners.

Because we didn’t think the kids’ cereal aisle needed more sugar.

It needed better cereal.

Pre-orders are now open exclusively online.

Kids are sweet enough.

It’s official. Grumpy Bums cereal is here 🎉Two kids’ cereals. No added sugar. No sweeteners. And absolutely no sugar coa...
14/09/2026

It’s official. Grumpy Bums cereal is here 🎉

Two kids’ cereals. No added sugar. No sweeteners. And absolutely no sugar coating.

Meet Cacao Crunch Pops and Fruity Crispies.

Pre-orders are now open. Orders containing cereal will ship together from 5th October.

We’ve kept this under wraps for long enough.Tomorrow night, we’re bringing something new to the breakfast table—without ...
13/09/2026

We’ve kept this under wraps for long enough.

Tomorrow night, we’re bringing something new to the breakfast table—without sugar-coating it.

Two cereals. No added sugar or sweeteners.

Pre-orders open tomorrow night. đź‘€

The snack they’ll reach for. The ingredients you’ll feel good about. 🙌Award-winning Cacao & Banana Pressed Oat Bars, mad...
12/09/2026

The snack they’ll reach for. The ingredients you’ll feel good about. 🙌

Award-winning Cacao & Banana Pressed Oat Bars, made with real ingredients and no added sugar or sweeteners.

So, about that breakfast problem…Kids’ cereals have traditionally been some of the sweetest products in the cereal aisle...
09/09/2026

So, about that breakfast problem…
Kids’ cereals have traditionally been some of the sweetest products in the cereal aisle.

More sugar. Less wholegrain. Lots of very clever marketing.

And somewhere along the way, we started wondering:

Why does kids’ cereal have to be so sweet?

We don’t think it does.

We went looking for a kids’ cereal we actually wanted to buy. Turns out, that was harder than it should have been.
06/09/2026

We went looking for a kids’ cereal we actually wanted to buy. Turns out, that was harder than it should have been.

We love lunchbox prep. No added sugar. Real ingredients. One very easy lunchbox win.
23/08/2026

We love lunchbox prep.
No added sugar. Real ingredients. One very easy lunchbox win.

The kids’ food aisle is changing. And brands are going to have to change with it. 👀Pretty special to see Grumpy Bums fea...
21/08/2026

The kids’ food aisle is changing. And brands are going to have to change with it. 👀

Pretty special to see Grumpy Bums featured in this month’s Retail World Magazine, talking about the changing expectations of parents and where the kids’ food category is heading.

Parents are looking beyond what’s written on the front of the pack. They’re reading ingredients, questioning claims and expecting more from the brands feeding their kids.

And honestly, I think kids’ food has been getting away with this for too long.

Grumpy Bums exists to do things differently.

No added sugar or sweeteners. Real ingredients. Wholegrains.

We don’t sugar coat it.

And it’s not just us saying they’re good 👀🏆
17/08/2026

And it’s not just us saying they’re good 👀🏆

16/08/2026

We make kids’ bars. Just not like everyone else. 👀

So we thought we’d show you exactly how they’re made.

Oats, cacao, banana + a handful of simple ingredients.

Pressed. Rolled. Cut. Packed.

No added sugar. No sweeteners. No need to hide what’s going on behind the scenes.

Then it’s off to the kids’ aisle.
We don’t sugar coat it.

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Sydney, NSW

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