Flow State Creative

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Flow State Creative Intuitively creating brands that energise your mission, connect you to community + nourish your wellspring. For new brands + rebrands!
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Flow State Creative is where considered design services, business community growth + sustainable practices correlate.

When I first read Eat, Pray, Love I decided that a mid-life reinvention was going to be for me. I just didn’t expect it ...
30/09/2026

When I first read Eat, Pray, Love I decided that a mid-life reinvention was going to be for me. I just didn’t expect it to happen to me at 30…

Hi, I’m Lauren. Mum of two, brand designer and creative director, yoga teacher, writer and who 8 months ago separated from a 12 year partnership, and who is now running a solo business and is living in her own space for the first time in her life annnnnd who just bought a 1970s vintage caravan…

So, what is this chapter all about?

It’s about EXPRESSION.

Two years ago I was bullied and taken advantage of in a workplace setting by someone I thought I could trust and who had my best interests at heart, someone who wanted to help me grow my career in marketing and who saw my natural abilities in community building.

What should’ve been a soul-crushing and reputation ruining experience, I alchemists it into a springboard for spiritual growth and personal revolution.

Overnight, I became very honest about the fact that I had been settling for less than treatment. And I had been doing it for a long time. And it was staring to cost me my health, my relationships and my spirit.

I was meant for more.

So what did I do?

I made a radical series of very f*king hard decisions. I quit my job. I exited my business partnerships I no longer had capacity for. I rejected hustle culture. I ended out-of-date friendships that didn’t value me or see me clearly. And, the hardest of all of them… I ended a 12 year partnership with the father of my children, the man I had been with since I was 19.

Just after I turned 30, I found myself co-parenting, living in my own space for the first time ever, going all in on my business, buying a vintage caravan and writing a book about the journey I’ve been on the get here — to meet the woman who’s been trying to get my attention for so many years.

And who is she?

She is open-hearted. She is generous. She is wildly creative and deeply intuitive. She cares a lot about the things that matter most and gives 0 f*cks about the things that don’t. She is supportive and she helps bring people’s dreams to life. She builds communities and she builds worlds.

And she is unstoppable. ❤️

10/09/2026

BTS 👀 one of the game-changing tools I’ve been working on since going all-in on my business 2.5 months ago.

This stage has been about choosing myself, saying yes to my dreams, believing in myself, wanting better outcomes for my clients, learning more and deep in the building phase.

STRONG FOUNDATIONS ARE G*Y FOR GROWTH AND SCALE 🎯 💪 🌱

So, here’s what’s been happening in the space!… and there’s more to come.

08/09/2026

Actual footage of me blowing my own mind with my BIGGEST IDEA yet in the world of branding. 🧠 💥

Clearly still in the works but it won’t be long until I release this ultimate brand management tool, coming from the brand utility herself 🛠️

If you’re a business owner who feels like they are swimming upstream when it comes to managing how your brand shows up on socials and connects with clients AND you’re overwhelmed — you’ll want to be following me on this one. 👋

businessowner

Your brand isn’t broken. It’s just talking about an old version of you. 🖤The one before the pivot. Before your thinking ...
31/07/2026

Your brand isn’t broken. It’s just talking about an old version of you. 🖤

The one before the pivot. Before your thinking got sharper. Before you started attracting the clients you actually wanted instead of the ones you were willing to take.

That gap between who you are now and what your brand is saying? That’s what a Brand VIP Day is for.

One day. My full attention on your brand. We find the exact points where it’s stopped resonating; the messaging that’s gone stale, the positioning that no longer fits, the story you’re telling that isn’t the one you’re actually living anymore.

You leave with total clarity and a real plan. Sometimes that means refreshed visuals too, but it starts with knowing exactly why it’s been feeling off, not just patching the symptoms.

If something’s been nagging at you and you can’t quite name it — that’s usually the sign.

Brand VIP Days are now open. DM me or link in bio to book. ✨

Meet the founder 👋Hi, I’m Lauren Maree — the “Swiss Army knife” of branding, and your business’s ultimate hype girly 💅 A...
30/07/2026

Meet the founder 👋

Hi, I’m Lauren Maree — the “Swiss Army knife” of branding, and your business’s ultimate hype girly 💅

A few things about me:
🧘 I came up through yoga and wellness before branding
🗣️ I listen beyond what’s actually being said
🐌 I think slow growth is the ONLY real growth
🚫 I’ve never been good at fitting in (still not sorry about it)

Here’s the truth: I squirmed through traditional work structures. Didn’t buy the hustle-yourself-to-burnout story either. Then I found thinkers who cracked something open in me — creativity isn’t just a skill, it’s an energy! Ideas choose who delivers them. And when you’re finally aligned with yours? Everything moves differently.

That’s the whole foundation of Flow State Creative.

I built my business to be the one call you make instead of five different specialists translating your vision into six different things. Strategy, identity, photography, web — all under one roof, all held by someone who sees the whole picture, not just their slice of it.

I work with entrepreneurs doing genuinely important work; the ones who’ve outgrown their branding and are finally ready to be recognised as the expert they already are.

Your brand isn’t separate from you. It’s an extension of you. My job is to find your natural current and build from there — not force you into a template that was never built for you. 🪩

Welcome to the flow. 〰️

👇 So, what’s one thing about your brand that’s felt “off” for way too long?

30/04/2026

I have the most supportive community around me. Eternally grateful for the love and support. Returning to teaching feels like a beautiful homecoming. And thank you to for having me!

15/03/2026

A friend sat in on one of my client sessions recently.

Afterwards she said:
“I’ve worked with agencies for years. I’ve never seen someone facilitate a session the way you just did.”

I didn’t know what to say.

Because to me — it’s just what happens.

Listening before I say anything.
Following the thread when it goes somewhere unexpected.
Noticing what’s underneath the words, not just the words.
Reflecting back what someone couldn’t quite see themselves.

She called it a skill set.
I’d call it a way of being.

The brand doesn’t start when I open my laptop.
It starts the moment someone begins to tell me who they are.

That’s where I live.
That’s where the real work happens.

discoveryprocess centralcoastcreative

Address

4/36 Railway Street
Gosford, NSW

Telephone

+61414438148

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