Founder's message: Why we do what we do⠀
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Sometimes doubt sinks in and I wonder if what I've started is merely a vanity project or if it will actually benefit the world. Then I think back to my values and what has brought me here, specifically to this product... and my resolve is renewed.⠀
This is my why.⠀
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1. Environment⠀
I believe there is nothing more important than taking care of the only pl
anet that is habitable to us. Even if there were other habitable options, c’mon, we live in the Garden of Eden! When I learned how devastating chemical sunscreens are to sensitive eco systems (not to mention our own bodies), I knew I wanted to do something. Even a tiny drop of the stuff can destroy miles of coral!⠀
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2. Protecting Innocents⠀
Another thing that boggles my mind is how so many humans can’t see how sentient other creatures are and how deeply and physically they feel. From the smallest insect, scaliest fish, quirkiest feathered bird, to our closest relative, the primate family... they ALL feel pain, fear, love and desire. We torture them for “science”, for “fun”, for perversion, food, beauty or fashion. Just because we can’t speak the same language, it doesn’t mean they feel any different than we do - or that they don’t feel physical and emotional pain.⠀
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3. Aging/Double Standards⠀
As a woman who has reached her “mature” years, I’ve been frustrated by society’s double standards. It's infuriating that men are perceived as “sexy” when they’re older (and they are), but women are considered useless and unattractive once they hit 40. No one wants to look old, but age happens anyway so we may as well embrace it. The more mature women I meet, the more amazed I am by their stories, their strength and through it all, their kindness... and YES how beautiful and sexy they are! How about we start celebrating these qualities instead?⠀
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Maybe SPF skincare isn’t the obvious choice. But it’s what resonates with me personally and affects all 3 areas of my values. It’s how I feel I can actually make a difference - while living a life of my own design.⠀
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Thank-you for reading and being a part of our wonderful community.⠀
XO Nicole.