ReTribe

23/06/2026

Most people in hockey have someone in their corner. A coach on the bench, a captain to turn to, teammates to share the load.
Officials have a crew. But when you make a call and the building turns, every finger in the rink is pointing in the same direction. Yours.
We built a space inside the ReTribe app specifically for officials. Content written for the reality of that experience. The noise, the discipline it takes to stay composed, the mental load that does not disappear when the final whistle goes.
If you officiate at any level, this is for you.

22/06/2026

Robin Dunbar's research into human evolution showed something we probably already knew but needed reminding of. We are wired for small, trusted circles. Five people at our core, fifteen we lean on, fifty close friends, and one hundred and fifty meaningful relationships at the outer edge of what our brains can genuinely hold.
We built ReTribe around exactly that. Your Tribe is six people including you, matched through shared experience and challenge through real questions that find people navigating similar things to you.
That accountability to others who genuinely understand what you are going through is what actually moves people and what finally makes action possible when everything else has fallen flat.
Compassion, vulnerability, empathy and accountability are the foundation of every human bond that has ever meant something, and they are what your Tribe is built on.
Small circles. Real connection. The app is coming soon, zero cost to you.

19/06/2026

We know this one might ruffle a few feathers.

But everything we share inside the ReTribe app is science-based, and this piece of research from Stanford University is something every hockey parent deserves to know about.

It's the kind of information that doesn't come with an agenda. No judgement, no finger pointing. Just tools, context, and a little food for thought from people who study how young athletes' brains actually work.

This is what the app is built around. Zero cost to you. Real information. Delivered in a way that respects your intelligence and your experience as a parent.

The app is coming. And there's plenty more where this came from.

18/06/2026

The ReTribe app has now gone off to the App Store and Google Play.

A big moment for us, and hopefully a useful step forward for UK ice hockey.

The app has been built to give players, coaches, officials and parents access to zero cost to user information, tools and tips designed to help maximise everyone’s experience in this great game.

Connection. Community. Accountability.

Now we wait for the tech gods to do their thing. Which is always calming, obviously.

ReTribe is coming. Find your tribe.

17/06/2026

Hey folks, here's a little taste of what's waiting for you inside the ReTribe app.

Every day you'll get a small tip like this one. Former Navy SEAL Andy Stumpf talks about the small forks in the road we hit each day, an easy path and a slightly harder one. Making the bed before coffee. Taking the stairs instead of the escalator. None of these matter much alone, but lean that way often enough and you start building something that's there for you when life asks more of you.

That's the kind of daily tip, tool, and bit of information you'll find in the app. All of it at zero cost to you, built to help create a little more balance in your life.

The ReTribe app is coming soon.

16/06/2026

Beth Hill, our women’s ambassador, GB player and Guildford Lightning athlete, recently asked Nick to run a session with her club team before their playoff finals weekend.

Beth had already worked with Nick one to one and had signposted GB teammates towards ReTribe when they were feeling a little stuck, so this was another step in building trust through the work.

Here is what Beth had to say:

“With a young, strong Guildford Lightning team heading into playoffs, I felt it would be really valuable for the girls to have a session with Nick Rothwell.

We already had a great mindset within the group, but I wanted us to take a moment together, connect properly, and work through a few things as a team before a big weekend.

I reached out to Nick hoping he might have a free moment, and he could not have been more excited to support us. He kindly and selflessly made himself available for a Zoom call with the team.

Nick touched on so many important parts of the game, but most of all, he reminded us that hockey is there to be enjoyed. That really landed with us.

We finished the league ranked third, which was already a big achievement. Going into playoffs, the team raised their game again. We took the first game into overtime and won in a shootout against a team ranked above us. In the final, we lost by just one goal in the last three minutes against the league winners.

There were moments we had to deal with things outside of our control, which is tough, but what stood out was the team’s never give up attitude.

The mindfulness and visualisation work with Nick was brilliant for us as a team. I would highly recommend him to players and teams. Ice hockey is tough physically, but it is also tough mentally. Nick helped remind us that we do this for joy, and that is where we grow as individuals and as a team.

Having fun together is the best feeling.”

Beth Hill
GB player and Guildford Lightning

At ReTribe, this is the work. We give people and teams practical tools to connect with themselves and each other, creating stronger bonds that support trust, resilience, performance and joy.

Not softer. Stronger.

15/06/2026

20 years. And they did it their way.

Carolina Hurricanes. 2026 Stanley Cup Champions.

No galactic superstar. Just a constellation of them. Blake, Hall, Ehlers, Stankoven, Aho, Staal. Names that hockey people know and respect, doing their jobs at exactly the right moment, for each other.

16 wins from 19 playoff games. That does not happen by accident. That is what a real tribe looks like.

At ReTribe we have been saying this for years. The teams that last, the people that perform, are not always the ones with the loudest names. They are the ones with the deepest connections.
Congratulations to every single player, coach, and person behind the scenes in Raleigh. You earned every second of it.

www.retribecollective.com

12/06/2026

There is something genuinely satisfying about watching something you have been building for a long time start to actually work.

The ReTribe app is in beta. A small group of users are in there right now, putting it through its paces, surfacing the little things we need to tighten up before we open the doors properly.

In a week or two, we bring it to the UK hockey community. Zero cost to users. Information, tools, advice, and real connection to help maximise everyone's experience in this great game, and to start shifting the culture in a way that can actually do that.

The future of hockey is human, and it's almost here.

www.retribecollective.com

11/06/2026

Richard Powers, the American novelist, said it better than most: "The best arguments in the world won't change a person's mind. The only thing that can do that is a good story."

We built ReTribe around that belief, and it is why one of the things we are most excited about inside the app is the exclusive content we are creating just for the hockey community. ReTribe is a place where people like Liam Kirk can share their stories knowing exactly who they are talking to and why it matters. That trust is everything to us. When someone is willing to go deep, to be honest about what this sport asks of you and what it gives back, they deserve a space that honours that, and so do the people listening.

That space is the app. The ReTribe app is currently in beta with our testing group, and we are just a week or two away from opening it up to the whole hockey community. When it lands, it will be free for anyone in the game, and the exclusive content inside it will only ever live there, because we genuinely believe these stories belong to you. Not to an algorithm, not to a general audience, but to the people who have lived this sport and understand it from the inside out. Storytelling has always been at the heart of how human beings make sense of themselves and each other, and we want to be a home for that, in hockey, done properly.

Watch this space. We cannot wait to share it with you.

05/06/2026

Part 3 of our coaches series is now live.

This final piece looks at values guided action and how coaches can use it as a practical tool, not just for leading others, but for building a better relationship with themselves.

Because coaching is not only about systems, tactics, standards, and results. It is about people.

When coaches understand themselves more clearly, they are better equipped to understand the players in front of them. They can respond rather than react. They can hold standards without using fear. They can create environments where people feel challenged, supported, and able to grow.

That is where real culture starts.

A coach who knows what they stand for is far more likely to create an ecosystem where players, staff, and the wider community can thrive.

Huge thanks to The Coaches Site for giving us the space to explore this work.

Enjoy the final part.

Most of us can name a couple of values when pushed for them, but living them in the moment is a different thing entirely. This is where the first two videos start doing their proper work, because self-awareness without choice is just nice scenery,...