Being one of the top three hair cosmetic brands in the world, the Henkel-brand Schwarzkopf represents quality, expertise and innovation for more than 111 years now. Five years later, he developed the "Shampoo with the Black Head" (from German "Schwarz" for black and "kopf" for head); the first water-soluble powder shampoo ever produced. It became an immediate bestseller and was even exported to Ru
ssia. The real international breakthrough came in 1927 when he launched the first liquid shampoo and the first hair conditioner. From Berlin to Hollywood, everyone agreed that hair had never shined more beautifully under the spotlight. Since then it has grown to become one of the top 3 hair cosmetic brands in the world. Schwarzkopf became a Henkel company in 1995. Now, Henkel operates worldwide with leading brands and technologies in three business areas: Cosmetics/Toiletries, Laundry & Home Care, and Adhesive Technologies.