10/08/2026
Today, I’d like to share a little behind the scenes of MUSUBI MATCHA so far this year.
Not just the exciting moments, but also the challenges, the lessons, and everything I’ve learned along the way….
I hope this can inspire or encourage anyone who is building, or thinking about building, their own business👋🏻💛
This year has been about much more than just selling matcha.
✔️Building a brand and constantly learning along the way.
✔️Meeting new people (some are became good friends🥰)
✔️Teaching and sharing the true beauty and knowledge of matcha.
✔️Making decisions.
✔️Taking risks.
✔️Learning from mistakes.
I’m growing as an entrepreneur, alongside my brand🍵💚
Developing MUSUBI MATCHA not only in France but in Italy🇫🇷🇮🇹
- Working with our direct partner tea producer in Kyoto
- Managing production, stock & orders
- Growing B2B partnerships
- Hosting Matcha Masterclasses in Paris, Angers & Milan
- Sharing authentic Japanese matcha culture
- Creating contents & growing our matcha community
- Travelling for events & collaborations
From working with restaurants, to host masterclasses, developing new projects, meeting incredibly talented people and learning something new almost every day.
Running a small brand means wearing many hats😮💨
I worked… a lot. Probably too much🥲💔
Between everyday logistics, events, orders, content, collaborations and everything happening behind the scenes, I reached a point where I was very close to “burnout”.
It was a good reminder: growing a business also means learning when to slow down🙏
I decided slowed down.
And, for once, I allowed myself to take real time off.
No guilt, no MacBook😅💻
No trying to be productive every minute.
Just space to breathe, think and reset.
And so am I.
Still learning.
Still making (a lot of)mistakes.
Still adjusting.
Still moving forward.
But with a clearer vision than ever: to share a true beauty of Japanese matcha and bring highest organic matcha to Europe🍵💚
Thank you so much for being part of the journey.
Every order, message, masterclass, collaboration and conversation helps MUSUBI MATCHA grow.
And I’m excited to see where the next chapter takes us.
Now I am off to summer brea
