22/09/2025
Dear Friends and Community,
It’s with a heavy heart that we share some news about our little health food and mushroom shop. After pouring our passion into this space for the community, offering healthier choices, fresh mushrooms, homemade chocolates, nut butters, and more, we’ve made the difficult decision to close our doors sometime within the next 6 months.
We started this venture with so much excitement and support from all of you. Those early days were buzzing with energy, and we loved being a part of building up our small town. But over time, things changed. Foot traffic slowed, markets didn’t pan out as hoped, and despite our efforts to stock what you asked for and promote on here, the response just wasn’t enough. So many of you encouraged us to add hot drinks, and we were definitely going to make that happen, but with the new coffee shop arriving nearby and thriving, it didn’t make sense to compete.
Our limited hours were due to balancing this with our other online business, which we’ve run for 10 years. We’ve now scaled back to being open only on Saturdays from 10am to 2pm, as most days we’d sit with no customers. We planned to ease up on our other business and expand shop hours if things picked up, but sadly, they didn’t.
To our loyal regulars: you’ve been the bright spots in our days, and we hate letting you down. Thank you from the bottom of our hearts for your support.
This isn’t a failure for us, it’s a lesson learned. We’ve lost a lot trying to make this work, but we’re proud of what we built. We’ll keep you updated on the exact closing date as it approaches. In the meantime, come by for your favourites while you can!
With gratitude
Kat - Earthly Roots
Paul - Moral Mushrooms
