LullaBub Infant Sleep Coach By Rachel

18/05/2026

The recent conversations & headlines around sleep coaching in the UK have understandably left many parents feeling uncertain. And honestly? I think some of those concerns are valid. Parents deserve safe, ethical, evidence-informed support when it comes to their children’s sleep.

Personally, I believe the sleep coaching industry SHOULD be regulated.

Because anyone supporting families around infant and child sleep should have a secure understanding of:
✨ safe sleep ✨ child development ✨ safeguarding ✨ realistic sleep expectations ✨ ethical practice

My own approach is heavily influenced by nearly 16 years working in Early Years, alongside my role as a Preschool Manager. Safe sleep and child wellbeing are not optional extras to me, they are foundational.

I will never promote: ❌ unsafe sleep practices ❌ rigid one-size-fits-all approaches ❌ unrealistic expectations for young children ❌ methods that ignore emotional wellbeing.

I also believe it’s incredibly important for sleep professionals to stay within their scope of practice.
Sleep coaches should not be diagnosing medical conditions or replacing qualified healthcare professionals.

If I ever feel something may need further support, I would always encourage families to speak with the appropriate medical professional rather than speculate or diagnose & pause any plans we may be working on together until resolved.

What I DO believe in is gentle, responsive, realistic support that prioritises both children and parents 💚

Families deserve support that feels safe, informed, and compassionate.



Keywords: safe sleep, gentle sleep support, ethical sleep coaching, biologically normal sleep, responsive sleep support, child wellbeing

04/05/2026

Working so closely with children and families through my job as a Preschool Manager has given me the tools needed to be a sleep coach who is mindful of different parenting, busy households & most of all, considers each child as an individual with their own personalities, development levels & sleep needs.

This is why all of my sleep plans are child centered and bespoke to them & your family.

If you're looking for some gentle sleep support with all of the above at the center of it, I might be the sleep coach for you 😊

Feel free to pop me a DM for more info or to book a free discovery call with me 🫶

11/04/2026

... well not everyday! But it does annoy me when we talk about dropping naps and naps being limited due to age.

Yes, it's biologically natural for our little ones to drop naps.

However, this doesn't mean that they shouldn't nap when it's needed & if your child is still napping don't stress it! You are letting them & their body get the rest they clearly need.

If you're struggling with naps, maybe your little one doesn't nap for long enough, get in touch to see how I can help you, using gentle child-focused strategies 🌙✨️

30/03/2026

⏰️ Clock Changes ⏰️

The 2 times of the year that most parents dread!

Possibly a very unpopular opinion amongst other sleep coaches...

BUT...

From personal experience, stressing myself out to get my notorious early riser to bed earlier/later by 15 mins every night for a week, was never worth it & didnt change a thing!

Sometimes, doing nothing works just as well! Just got to ride out & prepare for a little one who might be a bit out of sorts!

09/02/2026

09/02/2026

A little reintroduction to any new followers, complete with new picture ✨️

Tap the post below to read a little bit more about me 🌙✨️

07/02/2026

Some children need more support comfort to sleep, and honestly that is more normal than you think!

Needing comfort isn't a habit or something that's been "caused". For many babies and young children, it's closely linked to how their brain and nervous system are still developing.

Young children are still learning how to:

● regulate their emotions
● feel safe during separation
● move between sleep cycles

From a developmental perspective, these skills mature gradually over the early years. Research shows that co-regulation, where a calm adult supports a child, plays a key role in helping children learn to self-regulate over time.

This is why some children settle more independently earlier, while others need comfort for longer. Both are within the range of normal child development.

This is why, in my work, I always look at the whole picture: your child's development, their sleep cycles, and your family and routine.

You don't have to rush your child or ignore your instincts. Gentle sleep support can meet children exactly where they are 🌙

Let me know if this reassures you 🫶

✨️ Support available via:
• Sleep SOS call
•3 Week Support Plan (bespoke plan + daily guidance)

Link in bio to apply

06/02/2026

If I don't remove comfort, what do I actually do?

Gentle sleep support doesn't mean doing nothing. It means supporting sleep in a way that respects a child's development.

I never start by taking away feeding, cuddling or co-sleeping. Comfort helps children feel safe and safety is the foundation sleep is built on.

Instead, I look at sleep cycles, development, routines and make small, responsive changes that support regulation and rest.

Sleep skills grow with maturity, not pressure.

Save this if gentle support matters to you 🌙✨️

02/02/2026

If you've been told you need to stop comforting your child so they'll "learn to sleep"...

There's another way to look at this. One that's grounded in child development- and far kinder to tired families.

One of the biggest myths around infant and child sleep is that comfort creates sleep problems.

From a developmental perspective, young children are not yet able to regulate their emotions or stress levels on their own. Their nervous systems are still maturing , and they rely on repeated responsive care to feel safe.

Research shows that responsive comforting helps lower stress hormones, supports emotional regulation and allows children to move more easily through their sleep cycles, including resettling between them.

This is why, as a gentle sleep coach with over 16 years experience in early years, I don't ask families to remove comfort such as feeding, cuddling or co-sleeping.

Instead, I take a holistic approach, looking at sleep cycles, development, environment and emotional wellbeing, so sleep can improve without doing anything that feels wrong.

If you're in the thick of sleep deprivation and doubting yourself, please remember:

✨️ You are not creating bad habits
✨️ Comfort is not the problem

Save this for the nights you need reassurance 🌙
___

💛 Gentle, personalised sleep support is available, feel free to DM me anytime for more info 💛

24/01/2026

There's a lot of fear around sleep support, especially the idea that it means stopping the things that help your child feel safe.

For many families, breastfeeding, co-sleeping & comfort aren't habits to break, they're part of how connection, regulation & sleep happen right now.

Gentle sleep support doesn't ask you to take those things away.

Instead, we look at how sleep is unfolding, what your child is communicating & and how to support more settled nights while keeping the things that matter to you.

Small, responsive changes.
At a pace that feels right for your family.

If support feels like it might helpful, you're very welcome to pop me a DM for more information 💛🌙✨️