FHPBurton

28/03/2026

Now on Easter Holidays.. back on Wednesday 8th April.

28/03/2026

We've been super busy at the new shop..... ooohhhh what could we be doing with this space????

07/02/2026

Meet the face behind the treatments... jenny! 😆

05/02/2026

Be mindful of the shoes you wear!

The most dangerous addiction of the modern world isn’t sugar. 🍬
It’s comfort.

And the biggest addiction we practice every single day is right under our feet. 👣

For over 2 million years, our ancestors were endurance athletes.
They ran after prey across African savannas.
They walked thousands of kilometers across continents.

And they did it without:
• “Air” soles
• Gel cushioning
• “Miracle” arch supports
• Thick padding

They moved by landing on the front or midfoot.

Your foot is a masterpiece of biological engineering — designed to work like a spring. 🦶
When you land naturally:
• the foot arch stretches
• the calf muscles lengthen
• the Achilles tendon absorbs impact

This is a perfect natural shock-absorption system.

Then came the 1970s.
The running boom.

Shoe companies realized two things:
1. You can’t sell bare feet.
2. You can’t patent the ground. 🌍

So they created a “problem” — impact.
And sold the “solution” — cushioning. 👟

Thick foam heels.
“Arch support.”
“Motion control.”

It sounded like medicine.
In reality, it was marketing — designed to sell plastic. 😔

And it changed the way we move.

Soft heels taught people to do something that never happens in nature:
👉 land on the heel ‼️

This is called heel striking — and biomechanically, it’s a disaster.

It bypasses the foot’s natural shock absorption.
Impact travels straight:
➡️ to the calf
➡️ to the knee
➡️ to the lower back

The shoe absorbs the feeling of impact,
but your joints absorb the force.

Even worse, “support” acts like a cast.
Support a muscle — and it switches off.
Squeeze the foot in a narrow shoe — and toe function atrophies.

We traded strong, adaptable feet for weak, deformed “shells” — and there’s often no way back.

It’s no coincidence that:
• knee replacements
• chronic back pain

exploded at the same time “comfortable shoes” became the norm.

Comfort is often harm disguised as convenience.

When we understand this, we can make conscious choices — and question marketing claims.
We can also take intentional steps to reverse the damage.

The first step?
Wake up the sleeping feet. ⚽👣

Find more post like this in our instagram page📌: https://www.instagram.com/physiotherapy24.7?igsh=MW0wNWQyZHZ2aWc4cg%3D%3D&utm_source=qr

01/02/2026

I've been in the new premises a whole month!!!. Thanks to all my existing clients and all the fabulous visitors walking through the doors! I'm delighted to introduce my new colleague: Christianne who officially joins me this month. Please do give her a call or pop in for a cuppa... everyone is always welcome. X

24/01/2026

So satisfying seeing progress with fungal nail treatments.

24/01/2026

A busy week in the new clinic, amazing patients with a garden/ wildlife view!

05/01/2026

NEW LOCATION. We have now moved to 25a Borough Street. To find us, simply take the alley in-between the florist and antique shop. Looking forward to seeing you all soon

25/11/2025

So... the Borough Street calendar is OUT ! Grab yourself a unique 12 months of nakedness... all proceeds to charity

25/11/2025

https://www.facebook.com/share/17gFYMWuaR/