Fresh Air Collective

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Fresh Air Collective The outdoorsy community for female founders who do their best work in good company. I help busy women go from feeling burnt-out to having energy all day long!

Through the evidence-based pillars of Lifestyle Medicine: Movement, Healthy Food, Restorative Sleep, Stress Management and Connection- I will help you build a balanced lifestyle that improves your wellbeing and is realistic for you in your current circumstances. My work is grounded in science — with a background as a Dentist and a Diploma in Lifestyle Medicine — I will inspire and guide you to make lasting positive lifestyle change that will help you get the most out of your life. I was a dentist for 10 years before I decided to follow my passion for wellbeing and retrain as a Lifestyle Medicine Practitioner and Health Coach. I have an expert understanding of the science behind lifestyle interventions, the body and a deep interest in human behaviour. I am empathic, patient and kind - these values mean you can rest assured that if you work with me you will always be heard and never judged. I am also determined, energetic and positive - attributes which I hope mean I can help motivate you to generate your own version of a healthy and well lived life! I look forward to connecting with you! Alice x

the HALT framework I use to overcome daily stresses as a female founder & health coachI try my best to respond to all my...
15/10/2026

the HALT framework I use to overcome daily stresses as a female founder & health coach

I try my best to respond to all my DMs about stress and coaching, I’m so passionate about helping women build strong foundations so they can relax more and enjoy what they’ve built. DM me ‘health’ so I can easily find your message & I’ll see how I can help you 🙏

7 years ago I was a stressed out dentist with a young family. Since then I’ve had a career change, built a business around my passions and hugely reduced my anxiety and stress with all the techniques I’ve learnt to apply to my own life.

Today I’m 40, I’ve built a successful business Fresh Air Collective for female founders to find community and prioritise their health; I’m finding time to trail run, wild swim & sauna with friends and enjoy time with my family.

I’ve definitely not got it all together all of the time, but I try my best and keep coming back to my simple road map when I waver.

I measure success in the moments I feel like I’ve truly helped people to do the same. I want to help you change your life with the skills I’ve learnt so you can feel in control and full of energy to say yes to the fun things, as well as the challenges.

So, if you have any questions just DM me ‘health’ and we can chat about your road blocks, what matters most to you and remove any confusion you might have around 1:1 coaching.

Creating strong, healthy foundations changes female founder’s lives and grows their businesses by default, you deserve that for yourself too.

See you outside ✌️🌿

Alice
Founder of Fresh Air Collective

05/10/2026

👋 asking for a friend, why does it feel so lonely when you’re in charge of something?

In search of the answer to the problem I’m placing an ad:

Lonely founder, 40, WFH, GSOH, WLTM kind, adventurous female founders for laughter, fresh air & friendship. Loves: good coffee, fantasy books, doggy cuddles and spontaneous trips. Must enjoy muddy hills/bad puns. Fife area. ✍️ ☎️

If you know anyone who might be a good match, tag them below. 😘

Thanks in advance!

See you outside ✌️🌿

Alice
Founder, Fresh Air Collective

is a club for outdoorsy founders who do their best thinking in good company.

📍 Based in Fife, Scotland

NETWALKING | EVENTS | MEMBERSHIP | FOUNDER HEALTH

founderhealth health and wellness female entrepreneurs

These are a few of my favourite hikes across Scotland that aren’t munros! 🏔️ Because sometimes a simple hill is enough.H...
28/09/2026

These are a few of my favourite hikes across Scotland that aren’t munros! 🏔️

Because sometimes a simple hill is enough.

Here Fresh Air Collective we are all about getting outside on mini adventures *whatever the weather* and moving our bodies.

We want to prioritise our health and do it in bite sized amounts, regularly.

Connecting on a hike is what we do best - whether it be with friends, other founders, our dogs or just the view.

Pick your favourite and make a plan to do it one weekend this year - and let us know if you do!

If you’ve got any to add to the list please let us know in the comments below!!

See you outside,

Alice
Founder of Fresh Air Collective

PS always check the up to date weather forecasts before you go out on the hills and be prepared for all types of weather 🤣 Bring snacks, water and download a map offline or bring an old school paper one.
www.walkhighlands.co.uk is a free resource with 1000s of walk routes on it!



📍 Ben Cleuch Circular, Ochil Hills, Central Lowlands.

721m (counts as a ‘Graham’)

9.5km (4.5-6 hours)

This gorgeous walk starts with a hike up through the Mill Glen then up onto the Law above Tillicoultry. Steep to start but epic views - complete the gorgeous circular hiking over to Ben Cleuch and around the glen with views for days 😍

📍 Loch Brandy, Glen Clova, Angus

610m

5.5km (2.5-3.5 hours)

This steep but stunning wee hike in Glen Clova is easily marked with a well constructed path up to a mountain corrie that hugs a beautiful loch (Loch Brandy).

Here are the Fresh Air Collective members on a hot day in June last year hiking back down after a dip in the loch. A cold drink after all that exertion was needed at The Geln Clova Hotel!

📍 Norman’s Law, Luthrie, Fife

285m

8.25km (2.5-3 hours)

I may be biased as this is our back door - but Norman’s Law is the perfect hill. Well marked paths, steep in sections with some technical terrain (so you feel the achievement!) and 360 views of Fife, the silvery River Tay and the Angus hills. Plus if you’re lucky you’ll see some highland coos on the way 🐮

📍 The Hermitage- River Bra

I gather female founders and take them outside into the bracing fresh air of the Scottish mountains.Spoiler alert: we al...
17/09/2026

I gather female founders and take them outside into the bracing fresh air of the Scottish mountains.

Spoiler alert: we also sit down in cosy spaces and drink good coffee whilst having a yap too.

Second spoiler alert: we do catch up on zoom between hikes for ease, cos you know, life is busy!

The Fresh Air Collective is a bespoke club for outdoorsy female founders who want to prioritise their health so they can grow their business.

But don’t let me do all the talking - she said it best:

“This is so much more than a network. Many of them are now my friends. Always supportive and uplifting.

They’ve listened to ideas, challenged my thinking, shared their experiences, answered endless questions and talked me off more than a few ledges.

Building a business can feel lonely. Having people who get it makes all the difference and this community is incredible”
~ Sam Bel-Barko | Wellness Founder , Founder of Sana

There are a few spots left for Autumn Membership (Oct 1st - Jan 31st) Then doors close quietly at the end of September - the question is, would like to finish out your year with these heroes in your back pocket?

I know I would 😆

See you outside

Alice
Founder of Fresh Air Collective

01/09/2026

Welcome to the Fresh Air Collective 👋

Where outdoorsy founders like you can gather with likeminded women to yap about work, life and all your grand plans.

This all started as a way to connect - not just network.

To get outside in the fresh air and move our bodies together, away from our desks.

To slow down, lift our heads and witness the natural world around us.

The amount of incredible friendships, referrals, support and kindness this community has gifted each other over the past 2 years has blown me away.

I am truly thankful to each and every genuinely lovely human who has joined in - whether it be for a quick walk, a full day event or immersing yourself in full membership - you’ve helped us grow but also you’ve helped us be really authentic.

If any of this sounds like a bit of you…

Here’s how to join us during the last quarter of 2026:

🥾 netwalking Fri 4th Sept with guest speaker Annabel Wilson *sold out - waitlist only*

🥾 netwalking Fri 6th Nov with guest speaker Tara Ferguson

🎄 Christmas lunch provided by private chef & hike Fri 4th Dec with guest speaker House of Brìghde

[All hosted • Lindores - A Rural Destination To Connect •]

🍂 Autumn membership Oct-Jan : includes a beautiful wellness day with hike, lunch, sauna, cacao & more; plus Christmas lunch ticket, WhatsApp community & zoom masterclasses *only 4 spots left*

Comment FRESH for netwalking info or DM me to chat membership if you have questions

See you outside!

Alice
Coach, Speaker and founder of FAC

You know that feeling when you step outside, take a proper breath and suddenly think more clearly? 🌿That’s exactly how w...
18/05/2026

You know that feeling when you step outside, take a proper breath and suddenly think more clearly? 🌿

That’s exactly how we’re starting June 5th.

A guided hike. A beautiful barn. A crackling fire. And a hands-on AI masterclass that will genuinely change how you run your business.

You’ll leave knowing how to:

🙌save hours every week
📝write content faster
✂️cut the admin that’s eating your time

All in a room full of outdoorsy, supportive women who just get you.

(You can also thank yourself later for the deep breath and time out of the rat race to reset!)

12 spaces. One day that works on two levels - your business and your wellbeing.

Comment RETREAT below and I’ll send you the details 👇

See you outside 🌿✌️

Alice
Coach, Speaker & Founder of FAC

outsidethinking

[ female founders · AI workshop Scotland · women in business events · wellness for entrepreneurs · outdoor business retreat

24/04/2026

Outdoorsy networking for businesswomen who love the fresh air! 🌿

Come along for our X event in the sea mist in , Scotland!

The plan was simple - run, learn, chat and return for a pastry reward and an inspiring speaker after all that hard work!

Jayne from led a fun little warm up before taking us across town past lots of incredible landmarks and stopping to soak about the history of the buildings and our heritage.

Her knowledge was fact filled and her stories were so interesting - plus it gave us a nice little break after the odd uphill 😮‍💨🤣

We returned after 4km ish of trotting around town to our space at the ever funky beachside cafe for delicious coffee, enormous flaky croissants and a fireside chat between Alice from and Alexis Durie - co founder of

Alexis spoke with passion about making the corporate to local leap, how branding principles from huge corporates can still be applied to small and medium enterprises and had so many amazing ideas about the science of marketing and how we can all aim to build community through our actions (read: be a good person! 😉)

The haar (sea mist) never lifted until I drove 10 minutes away in the car and it was blue skies and 18 degrees 🤣

Hey - you win some you lose some!

If you love the sound of these events then comment FRESH and I’ll send you the link to sign up for our newsletter so you can be first to know about tickets!

*next netwalking event at on 8th May is sold out but there is a waitlist*

See you outside! 🌿✌️

Alice
Coach, Soeaker and Founder of Fresh Air Collective

A club for businesswomen who thrive outside!Welcome to the Fresh Air Collective 👋 We blend coaching, community and outdo...
14/04/2026

A club for businesswomen who thrive outside!

Welcome to the Fresh Air Collective 👋

We blend coaching, community and outdoorsy adventure!

Join us to reset your energy, spark creativity and build genuine connection with likeminded women.

Based in Scotland we encourage women like you outside & here’s why…

🌿fresh air regulates your nervous system
🌿movement unblocks thinking
🌿connection grows faster outdoors than in any boardroom!

We offer:

🥾 Netwalking events
🎒 Outdoorsy retreats and workshops
🏔️ Memberships
🕊️1-1 lifestyle coaching with our founder Alice

If this sounds like a bit of you…

comment FRESH

And we’ll send you all the info you need about upcoming events and how you can get involved!

See you outside 🌿✌️

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