09/01/2026
Hi , I’m Emily 👋 & here is a little bit about why I started Preen 💖
I didn’t start Preen Cosmetics because I wanted to “launch a makeup brand”…
I started it because I kept seeing the same thing over and over again for 10 years in this industry.
I’ve been a makeup artist for a decade: weddings, freelance, my own salon… and now I’m working with a world-famous brand while building my own dream on the side.
And here’s what I learned: what’s missing isn’t more makeup… it’s approachability.
If I had a penny for every time someone said:
“oh I couldn’t wear that”
“I wouldn’t have a clue”
“I’m too intimidated”
…I’d be able to fund my next product launch myself 😅
So many brands create an untouchable, perfect image that makes it feel like you need to be an expert to use makeup.
But makeup isn’t a test you can fail.
At Preen, we’re here to make beauty feel easy, welcoming and real.
No judgement. No gatekeeping. No “you have to be this kind of girl to wear this.”
Makeup is a tool for self-expression — and if you want the pro effect without the pro-level effort? We’ll show you how.
If you’ve ever felt intimidated by makeup… you’re exactly who I created Preen for 🤍
Tell me in the comments: what’s one thing that’s always made you feel unsure with makeup?
