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12/06/2026

Anna broke through the 2-hour barrier in HYROX NYC đŸ‡ș🇾

From 2:03 in January to 1:52 last weekend! 📈

On paper, that’s an impressive improvement.

But results are usually the visible part of a much longer story.

The real story is the consistency.

The sessions nobody sees.
The days where confidence wasn’t there.
The weeks where progress felt slow.
The decision to trust the process anyway.

What stood out most to me wasn’t the finish time.

It was something Anna wrote afterwards:

“More important than the time, I am a stronger, more confident athlete now. And that confidence is translating into other parts of my life.”

That’s EXACTLY why I believe hybrid competition can be so powerful.

The podiums, PBs and finish times are great.

But they’re often just evidence of something deeper that’s happening beneath the surface.

And seeing her FFC team mates from around the world all celebrating that journey together reminded me of something else.

Community matters 💯
More than most people realise.

The finish time was earned last weekend đŸ«Ą

The confidence behind it was built long before that.

09/06/2026

The challenge is rarely a lack of information ❌

It’s helping someone find a form of movement that feels achievable enough to repeat consistently.

Behaviour change is rarely linear.

People don’t wake up one morning and completely transform their lifestyle.

More often, they find one thing they enjoy.

One thing that feels manageable.

One community they feel comfortable in.

And then momentum starts to build.

The best programme isn’t always the most physiologically optimal one.

It’s often the one someone can stick to long enough for their life to begin changing around it ✅📈

05/06/2026

Our pal here is obviously just rage baiting for a reaction and it’s all good!

But it raises an interesting point


The Arnold Sports Festival has evolved because fitness has evolved.

Different people enjoy different challenges.

Different goals require different approaches.

And that’s probably a good thing.

The best training system isn’t the one that wins debates online.

It’s the one that fits your life well enough that you’re still doing it a year from now.

đŸ«ĄâœŒđŸŒ

May 2026Good times, great people and feeling blessed to live this life â˜˜ïžđŸ«¶đŸŒ
31/05/2026

May 2026

Good times, great people and feeling blessed to live this life â˜˜ïžđŸ«¶đŸŒ

This week, six FFC athletes will stand on start lines in Dublin, Riga and New York.And while race day is exciting, it’s ...
29/05/2026

This week, six FFC athletes will stand on start lines in Dublin, Riga and New York.

And while race day is exciting, it’s never really been the part that interests me most.

What interests me is everything that happened before it.

The sessions squeezed around work.

The consistency when motivation wasn’t there.

The setbacks.

The rebuilds.

The moments where confidence had to be earned.

None of these athletes are professional competitors.

They’re normal people with real lives, responsibilities and challenges.

Which is exactly why stories like these matter.

It’s about discovering what you’re capable of when structure, consistency and support are applied over time.

Race day is simply the visible part of that process.

☘ to Marco, Ximena, Kate, Andrew, Jenna and Anna over the week ahead, but regardless of what happens I couldn’t be more proud to be their coach đŸ«Ą

Now let’s go take what’s ours! đŸ”„

28/05/2026

You can open ChatGPT right now and generate:
A HYROX plan,
An ATHX plan,
A marathon plan


Macros,
Strength sessions,
Recovery protocols,
Pretty much anything.

And honestly

some of it is genuinely useful.

But I’ve coached enough people now to know that performance rarely breaks down because someone lacked information.

It usually breaks down because emotions slowly take over decision-making.

One bad session and suddenly the plan gets questioned.

One low-energy week and now we’re searching for a new approach.

One race doesn’t go perfectly and we convince ourselves everything needs to change.

Not because the structure stopped working.

Because discomfort creates uncertainty

and uncertainty makes people reactive.

So they optimise.

Then optimise again.

Then optimise again.

But constant optimisation is often just a form of emotional panic.

And this is where human coaching still matters massively.

Not because coaches magically possess secret information.

But because emotionally involved people struggle to see themselves objectively.

A good coach helps you zoom out when your emotions zoom in.

They stop you making drastic decisions after one bad run split.

They recognise when you’re catastrophising normal fatigue.

They help you separate:
actual problems
from emotional reactions.

That’s why real coaching has very little to do with “perfect programming”.

Programming matters, obviously.

But long-term progress usually comes from:
stability,
perspective,
self-awareness,
emotional regulation,
and consistency over time.

Not endlessly searching for a perfect plan.

I think AI will become an incredible tool in coaching.

I already use it myself.

But tools still need leadership behind them.

Because performance is never just physical.

It’s behavioural.
Psychological.
Emotional.

And most people don’t need someone to give them more information.

They need someone who helps them stay steady long enough to actually progress.

If this hit a little too close to home, that’s probably a good thing đŸ«Ą

21/05/2026

I actually think there’s some truth in what he’s saying.

A lot of people feel overwhelmed because social media has normalised elite-level training expectations for everyday people.

But the issue isn’t the term “hybrid” or the training itself.

The issue is trying to copy professional-athlete lifestyles without the structure, recovery, time, or coaching support behind them.

Good hybrid coaching should feel adaptable.

It should fit around:
your work,
your stress,
your recovery,
your responsibilities,
and your actual life.

Most people do not need extremes.

They need clarity.
Consistency.
Structure.
And a system they can sustain long term.

That’s where real progress happens 📈

Whether you call that “hybrid” or not, well that’s up to you!

One of the things I enjoyed most is helping real people find the environments that bring out their best.Not professional...
20/05/2026

One of the things I enjoyed most is helping real people find the environments that bring out their best.

Not professional athletes.
Just normal people balancing jobs, families, stress, travel, injuries and real life


while still trying to see what they’re capable of physically and mentally.

Some end up loving
Some move towards .fit
Some discover they’re built more for outdoor hybrid racing, like , or .dozen
Some realise they enjoy strength-heavy formats like , more than running-focused ones.

That’s why hybrid coaching needs to be adaptable now more than ever.
Because hybrid fitness itself is evolving very quickly.
And the athletes within it are all very different.

The goal was never to build athletes for one specific logo or race format.
The goal has always been to help real people become more capable, more confident and more resilient across whatever challenge excites them most.

Different events.
Same foundations.
Same long-term approach.
Same belief that structure will always outperform random training over time 📈

If you’ve been thinking about stepping into hybrid racing — or even changing formats completely — hopefully this gives a bit of perspective on how broad the space has become.

And honestly

I think we’re only scratching the surface of where hybrid sport is heading 🚀

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