12/05/2026
I don't talk about Base enough, so here it is properly.
Who is the base for: point to Progress One. £9.99 a month. It's not 1-to-1 coaching and I'm not pretending it is, that's what Shift and Apex are for. But for a tenner a month, here's what you get:
→ Structured training programmes you can actually follow. Not random workouts. Proper progression built in.
→ Access to the Progress One app, track your sessions, log your lifts, see your progress over time.
→ A community space. No spammy motivational quotes. Actual useful stuff.
→ Programmes for the gym AND home setups. Whatever your situation.
→ Cancel anytime. No 12-month tie-in. No "founding member" pressure tactics.
Who Base is for:
People who know roughly what they're doing, or are willing to learn, and just want a proper plan to follow without paying £150/month for full coaching.
Who Base isn't for:
People who need weekly accountability, personalised macros, and someone in their corner every day.
That's Apex. Different tier, different price, different level of input.I built Base because not everyone needs (or wants) full coaching.
Some people just need a plan that doesn't suck and an app that doesn't crash. £9.99 felt like the right number, cheaper than your Netflix, cheaper than two coffees a week, and it actually does something for your body.
Link in bio if you want to take a look or feel free to message me. You can even try it for free for 7 days.