10/10/2026
Trust in Us: Looking Ahead
Will Burchell, Chief Executive of Bone Cancer Research Trust:
As Bone Cancer Awareness Week comes to a close, I'd like to reflect on a word that has shaped this year's campaign: trust.
At Bone Cancer Research Trust, trust is at the heart of everything we do. Every day, people affected by primary bone cancer place their trust in us, whether that's by turning to our information, sharing their experiences, supporting our work or helping shape the future of the charity. That trust is a privilege, and one we never take for granted.
What makes BCRT special is the community at its heart. Patients, families, healthcare professionals, researchers, supporters and volunteers all play a role in guiding our work. By listening to their experiences and learning from their insights, we can ensure we remain focused on what matters most to those affected by bone cancer.
We are incredibly grateful to everyone who chooses to place their trust in us. We know that trust must be earned, and we strive to do that by listening carefully, being honest and putting our community at the centre of every decision we make.
As we mark 20 years of Bone Cancer Research Trust, we're also looking to the future. The world will continue to change, bringing new opportunities and new challenges. But one thing will remain constant: our commitment to the people we serve.
For the next 20 years and beyond, trust will continue to underpin everything we do. It will guide how we listen, how we work and how we support the bone cancer community.
Thank you for being part of that journey, and thank you for trusting us to be part of yours.