The New Parent Company

21/05/2026

New packages available from September 2026!

Build a package of support for the first 6 or 12 weeks of postpartum.

Core Postnatal Doula Day Hours
Add on additional services like
*Night Nannying (can be a one off night, or 1-2 nights per week)
*Pre made food service dropped to your door
*Antenatal prep sessions
*Postnatal planning sessions
Swipe to learn more about each service

Packages start from £360 and can be booked in for you, or gifted to a friend.

DM or drop an email to [email protected] to book in a call to learn more and to receive package options directly to your inbox.

*Carrot approved postpartum doula

12/05/2026

06/05/2026

Following yesterday’s report on sleep consultants, I want to clarify that the intention was not to discourage parents from seeking sleep support if they need it. Rather, it was to highlight concerns within an unregulated industry, where some consultants may be providing unsafe advice to vulnerable families.

If you are looking for sleep support, I would recommend seeking a professional who:

✨ Has recognised qualifications
Don’t hesitate to ask about their credentials. If you’re unsure, you can always research them further or use AI tools to help interpret what those qualifications mean—there are many different ones, and it can understandably feel confusing.

✨ Adheres to Safe Sleep Guidelines
Any advice that contradicts established safe sleep recommendations should be treated as a red flag. If this occurs, it’s best to step away. (For context, I include this expectation in my own client contracts—it may be something worth checking before working with a consultant.)
* There is a free downloadable Safe Sleep and Safe Bed Sharing PDF in the link in my bio

✨ Respects your parenting approach
A good professional will work with your values and choices. You should never feel pressured into doing something you’re uncomfortable with. Your baby, your decisions.

✨ Supports what works for your family
Ultimately, the right approach is the one that feels safe, sustainable, and appropriate for your individual family.

Follow your gut always.

05/05/2026

Learn how to navigate the messy world of weaning with Katia, The Baby Nutritionist

The Parent Table Weaning Talk

Come join us at The Maqam Centre for an exciting in-person talk all about weaning! Whether you're a first-time parent or have been through it before, this talk is perfect for anyone looking to navigate the world of introducing solid foods to their babies.

Our expert speaker will guide you through the entire weaning process, sharing tips, tricks, and their own experiences along the way.

During the talk, you'll have the opportunity to ask questions, share your own stories, and connect with other parents who are going through the same journey. It's a great chance to gain confidence and build a support network!

So mark your calendars and join us at The Maqam Centre for a fun and informative talk on weaning.

Wednesday 13th May
1-2pm
Wrentham Avenue, NW10 3HJ
£5 pp

Spaces are limited - book through Eventbrite - Link in bio 🔗

04/05/2026

Update to my availability and services for the rest of the year.

I will continue to be in London, so now exploring more work options and taking on new clients for the rest of the year.

Drop me a DM to find out more!

01/05/2026

Have you finished your childcare training and wondered what comes next? 👀

We are bringing together three incredible women who have built real careers, businesses, and flexible working lives in the childcare sector, and they want to share their stories with you.

🗓️ Tuesday 12th May at 7pm 💻 Free and online via Zoom

From childminding and small business to nursery ownership and antenatal education, this panel covers it all.

Save your place using the link in our bio 👆

22/04/2026

Taking a look at ways we can be conscious of our planet as parents on World Earth Day 🌎

1. Reusable Nappies - are nappies that get washed and reused rather than thrown away. A number of regional council authorities provide vouchers, cashback or kit incentives to encourage residents to move away from disposable nappies, but these are not available in every region, and their availability varies widely. have info on their website to not only help you learn how to use reusable nappies and brands to buy, but also helps you to see what is available to you where you live!

2. Reusable Wipes - Like the nappies, these are washed and reused. We love

3. Reusable Period Pants - For postpartum and for anytime as a menstruating woman - lots of brands - Cheeky Wipes sell them, and are fantastic too

4. Buying from brands whose ethos is deep in sustainability - brands such as whose changing bags are made from recycled materials. Or whose beautiful toys are built to last and are a brand that recycles 90 percent of their materials and hope to achieve net zero carbon in all steps of their supply chain by 2030.
Other conscious brands we love eco range and

5. Secondhand or Borrowed Clothing - secondhand sales happen regularly. The company also offers a clothing rental service for children aged 0-3 years.

Also try secondhand baby sales close to you, local Facebook & WhatsApp buy & sale groups, alongside the usual and

Secondhand is great! However the things you should always buy new are mattresses and car seats

16/04/2026

It's primary school allocation day. A day filled with excitement and sometimes disappointment. Here are a few tips to ease any anxiety around it:

If you have been given your top choice then congratulations! Accept this place and then you can start prepping for your child to start in September.

If however, you have been offered a place at another school that's not your top choice or a school that you haven't even put on your list, then there are some decisions that need to be made.

If you accept a place at a school that is further down your list or one that you hadn't even put on your list, you will still be considered for places on your top choices in round two (week ending 15th May) and round three (week ending 19th June). You will also remain on those waiting lists until the 31st of December 2026.

So you can sit and wait to see if you are offered places at those schools in the further rounds.

You can also proactively call the school to find out where you are on the wait list.

If you still don't get the school you hoped for by the end of the third round, still prepare your child to start at the school you have accepted. But also note that there is a lot of movement in September too.

Some parents take places elsewhere, take up a private school place, or even move out of the area and do not inform the school. So quite often, if you are close to the top of the waiting list, you may get a call at the beginning of September and can make a choice whether to keep your child at the school they have been allocated or move them to your top choice.

There is also a lot of movement in primary schools throughout the years too.

We moved our daughter after just one term at the primary school she was given. I moved her to a completely different school that wasn't even on our list. Since then, children have moved to different schools and also come from different schools into her class from year 1 to year 4.

Do not stress!

Did you get the school you were hoping for? (Note Brent tend to publish schools at the end of the day! Not sure about other councils/boroughs)

14/04/2026

A caesarean birth is when a baby is delivered through an incision in the abdomen and uterus. It can be planned, unplanned, or carried out as an emergency — and there are many reasons why it may be recommended.

With spontaneous vaginal births now making up only around 43% of births in England, physiological birth is no longer the norm. While there’s a bigger conversation to be had about why this is happening and how we can better advocate for ourselves, it also highlights the importance of being informed and prepared for all possible birth scenarios.

Understanding your options, knowing what to expect, and feeling empowered to ask questions can make a huge difference — whatever path your birth takes.

Have you experienced a caesarean birth?
Was it planned or unexpected?
How did you find your recovery?

Sharing experiences helps others feel less alone 🤍👇 leave a comment below

13/04/2026

MEET UPS ARE BACK!

Third Friday of the month
1-2:30pm
Meet outside the cafe in Queen's Park
(The Maqam Centre if raining!)

Join our WhatsApp group via the link in bio! (I will update location etc there)

THIS Friday April 17th is the first one!!

Open to anyone, usually lots of parents on maternity leave!

April 17th
May 15th
June 19th
July 17th

All led by a postpartum doula, so come along with those burning questions!! And come to meet other local parents in the area.

See you Friday!