15/06/2026
A clinic owner told us recently she didn't have a recall problem. She had a leads problem.
We asked what retention actually looked like. Her answer: they post a lot on Instagram and their patients follow them.
Posting on Instagram is not patient recall. Having followers is not the same as bringing lapsed patients back for the care they still need.
How many patients are on your books right now with no next appointment, who clinically should have one? For most clinics the answer runs into the thousands. The patient book you already have is what keeps the lights on.