alt. a lovely thing

alt. a lovely thing The official page of alt. [ a lovely thing ], an innovative e-commerce platform based in London

alt. [ a lovely thing ] is an innovative e-commerce platform based in London. We collect and sell unique, eye-catching and lovely products from the most exciting contemporary fashion and lifestyle brands. We blend European aesthetics and technical innovation with the energy from a new generation. Available globally, we focus on the fastest developing market: Chinese-speaking consumers.

We are selected by the CFE FrontRow Fash-Tech Programme!!! So proud!
08/06/2015

We are selected by the CFE FrontRow Fash-Tech Programme!!! So proud!

London's fashion business incubator Centre for Fashion Enterprise (CFE) has selected nine businesses to support in its first fashion technology incubation scheme, the CFE FrontRow Fash-Tech Programme, supported by the University of the Arts London

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