02/06/2026
POV: Working in phases inside the EMA
Most guys I speak to aren’t stuck with not knowing what to do
It’s more, they don’t know how to implement the information that is out there
Aiming for too many things all at the same time
(Which most of the time, results in you achieving none of it…)
Inside the EMA, we give guys clarity on exactly what they need to prioritise and when so they can graduate Fit For Life
Where we break everything down into relevant phases
Phase 1️⃣ Evoluation (months 1-4)
Here we build the foundations and habits for life with 5 pillars - nutrition, training, recovery, activity, mindset. Most guys drop around 10kg here to build their best ever shape
Phase 2️⃣ Building Purpose (months 5-8)
We shift towards building more muscle, focusing on an event, a race, a competition. The training shifts and a new belief is instilled
Phase 3️⃣ Peak Capabilities (months 9-14)
Body shape is locked in for life, strength peaks, fitness and speed is at it’s highest ever and make sure to be race ready
Phase 4️⃣ Thrive (months 15-20)
This is where tracking starts dropping off and a more intuitive way of eating gets applied with the knowledge that has been built around food and fuelling
Phase 5️⃣ Fit For Life (months 20+)
You have developed the framework and system you need to make progress forever! Never looking back and being an inspiration to the people around you
And inside the phases we stand to the principles of our 5 pillars that close the gap between how you train and how you look
👉🏼 Perform - Energy, fuel, output
👉🏼 Transform - Lean, strong, visibly trained
👉🏼 Sustain - Structure that lasts
👉🏼 Environment - Accountability, community
👉🏼 Mindset - Education, clarity, beliefs
We don’t sell coaching… We sell the version of you that doesn’t need a coach anymore 💪🏼
If you’re a guy over 30, already in the gym and running multiple times a week and want to become fit for life so you never regress and end up back at square one…
DM me PHASES to learn more
