MAGI

11/06/2026

🚀 Two Climb 26 Awards finalist nominations!!

When I started building MAGI, it wasn’t because I wanted to create another health app.

It was because I was tired of seeing neurodivergent women, women with PMDD, perimenopause and complex health needs being passed between services, misunderstood, misdiagnosed and left to figure things out alone.

Today, I’m incredibly proud that MAGI has been named a finalist in not one, but two categories at the Climb Awards 2026:

🏆 Inclusion Champion Award

🏆 Innovation in Health Award – Startup

MAGI is still an early-stage startup, but these nominations recognise something much bigger than technology.

They recognise the importance of building solutions that are designed with people, not just for them.

Over the last two years we’ve spoken to hundreds of women, built an incredible advisory team, secured NHS interest, won innovation funding, and continued developing a platform that aims to help neurodivergent women feel calmer, clearer and less overwhelmed.

As a founder with lived experience of ADHD, PMDD, misdiagnosis and burnout, this feels particularly meaningful.

Thank you to everyone who has supported MAGI so far It all for YOU!!

Also to our advisors, partners, researchers, supporters, family, friends and every woman who has shared her story with us.

This is just the beginning.

16/05/2026

Hi ladies, If you haven’t already ordered this book you must! Honestly It’s bloody brilliant and I’m super proud of our amazing clinical lead Dr Helen for all her hard work to get this done…Finally a practicing GP in primary care who actually understands!!

22/03/2026

Ikigai… your reason for being.

A Japanese concept meaning “reason for living” or “what makes life worth it.”

For me, that’s MAGI.

But PMDD?

PMDD can completely take me away from it.
Twice a month.

And if you’ve never experienced it, it’s hard to explain just how intense that shift is.

It’s like a temporary neurological blackout.
The version of me who is clear, driven, building, passionate… disappears.

In her place is exhaustion, overwhelm, anger, and this heavy feeling of “what’s the point?”

And that’s the bit people don’t talk about enough.

It’s not a mindset problem.
It’s not lack of motivation.
It’s biology.

So I’ve had to stop fighting it… and start working with it.

During that phase, ikigai doesn’t look like building, creating, or pushing forward.

It looks like this:

Lowering expectations
Letting go of guilt
Redefining purpose as getting through the day

Because surviving that phase is enough.

Your purpose hasn’t gone.
It’s paused.

I’ve started thinking of “micro-ikigai” instead.

Small things that bring even a tiny sense of comfort or grounding:

A quiet moment
A bath
Something that makes me laugh
Just being, without pressure

Not big purpose.
Just enough.

Practical things help too:

Having a PMDD care kit ready
Writing things down instead of holding it all in
Letting people know “I’m in that week”

And most importantly… remembering this:

The thoughts you have in that phase are not the truth.
They are a state.

Because when the fog lifts?

I’m back.
The vision is back.
MAGI is back.

And so is my ikigai.

So if you’re in it right now…

You haven’t lost your purpose.
You’re just in the part where your body needs you more than your ambition does.

And that counts too.

⸻

ADHDWomen Perimenopause MAGI FounderLife MentalHealthMatters

22/03/2026

Ikigai… your reason for being.

A Japanese concept meaning “reason for living” or “what makes life worth it.”

For me, that’s MAGI.

But PMDD?

PMDD can completely take me away from it.
Currently for me that’s, twice # a month. Intensely.

And if you’ve never experienced it, it’s hard to explain just how intense that shift is.

It’s like a temporary neurological blackout.
The version of me who is clear, driven, building, passionate… disappears.

In her place is exhaustion, overwhelm, anger, and this heavy feeling of “what’s the point?”

And that’s the bit people don’t talk about enough.

It’s not a mindset problem.
It’s not lack of motivation.
It’s biology.

So I’ve had to stop fighting it… and start working with it.

During that phase, ikigai doesn’t look like building, creating, or pushing forward.

It looks like this:

Lowering expectations
Letting go of guilt
Redefining purpose as getting through the day

Because surviving that phase is enough.

Your purpose hasn’t gone.
It’s paused.

I’ve started thinking of “micro-ikigai” instead.

Small things that bring even a tiny sense of comfort or grounding:

A quiet moment
A bath
Something that makes me laugh
Just being, without pressure

Not big purpose.
Just enough.

Practical things help too:

Having a PMDD care kit ready
Writing things down instead of holding it all in
Letting people know “I’m in that week”

And most importantly… remembering this:

The thoughts you have in that phase are not the truth.
They are a state.

Because when the fog lifts?

I’m back.
The vision is back.
MAGI is back.

And so is my ikigai.

So if you’re in it right now…

You haven’t lost your purpose.
You’re just in the part where your body needs you more than your ambition does.

And that counts too.

20/03/2026

I’m fine to chill says the body, the mind 🧠 has a different idea!

Yeah… I know I’m feeling this myself at the moment and this is the worst bit isn’t it!?

Your body’s like we’re fine, we can chill
and your brain’s like absolutely not, here’s a full emotional spiral

So don’t try to stop the feeling outright
that’s why it gets louder

You need to interrupt it and soften it

Think of it like bringing the volume down, not switching it off

First thing
name what’s happening properly

Not I feel awful
More like

This is a dopamine drop and nervous system dip

That small shift stops your brain turning it into a personal story

Then do something straight away, not later

Change your state before your thoughts

Your brain won’t think its way out of this

Try

step outside for a few minutes, light helps reset your brain
cold water on your face or hands
put music on and move, even slightly

This isn’t fluff, it’s chemistry

Then give your brain a tiny anchor

Not a big plan
not fix your life

Something simple like

sit in a café with a drink
put a podcast on and potter
message one safe person, even just hey
have something on in the background so you’re not in silence

You’re creating low level connection and stimulation

This one matters

No plans days need structure

Not strict
just something to hold onto

Morning get out the house
Midday eat something decent
Afternoon one small task or outing
Evening something cosy

Without that, your brain fills the space with noise

When the thoughts come in like
no one cares
I’m alone
this is horrible

Don’t argue with them

Just go
this is that feeling again

and carry on doing the small action anyway

Also real talk

Perimenopause and ADHD together means your emotional baseline can drop quicker

Some days will feel heavier for no obvious reason

That’s not failure
that’s biology

If you remember one thing

Don’t stay still and don’t stay isolated

Even passive connection counts

People nearby
sound in the background
movement in your body

That combination stops the drop getting deeper

And just so you don’t question yourself

You can love your own space
and still feel like this

Both can be true

20/03/2026

Loneliness with ADHD doesn’t feel like “a bit quiet”

It feels like a full body drop

No plans = no structure
No structure = dopamine crash
Dopamine crash = your brain telling you you’re completely alone

Add perimenopause into the mix
and your hormones are literally turning the volume up on everything

So what looks like “just a quiet day”
can feel like a really dark place

This isn’t you being dramatic
It’s your brain, your hormones and your nervous system all colliding at once

More women need to hear this
because too many of us think it’s just us

19/03/2026

PMDD or ADHD???

18/03/2026

Hard relate on the burn out the overwhelm!?? would be great to hear about your experiences too??
💕

18/03/2026

Hi so I am going to be put up videos of Life experience of living with ADHD Autism, PMDD, PCOS, Fibromyalgia and a big dollop of perimenopause.
What it’s like from me and all the things that are going on in my world and also insights in to the MAGI platform for other Neurodivergent women and girls that I’m developing and why you’re in this group to find out why so keep your eyes peeled.

Be really good if we could start some conversations about any of the topics and share our experiences
💕

15/03/2026

I’ve decided to keep a substack blog/diary of my lived experience living with PMDD, AuDHD, Fibromyalgia and PCOS.

How I manage, how I don’t manage. The ups, the downs and all the chaos and wonderful stuff in between. The journey so far, the journey in front of me and what ever else comes to mind. Which could be absolutely anything!

Please come and subscribe to my page. Hope you either enjoy, learn something and feel free to share with others especially those who are also living this health journey (or parts of it!)

I’m sure it will really help others understand exactly why I’m building MAGI and how (she) will help others and me!

Might start some videos too…so keep a look out. Feel free to share your experieces with me too!

PMDD is a nightmare.