20/05/2026
I was speaking yesterday with Louise Sheffield about The Perfect Storm — BABICM’s well-known survey highlighting the growing pressures around recruiting and retaining skilled support workers for people with brain injuries and complex needs.
It was a timely conversation, because we were meeting to discuss our upcoming not for profit, Support Worker Conference on Thursday 8th October.
The conference has been shaped around a simple but important aim: to properly recognise the contribution support workers make, while also addressing some of the challenges they face across the wider care sector.
The BABICM survey captures many of those challenges clearly: recruitment pressures, retention difficulties, burnout, lack of recognition, and the need for better support, training and professional development.
What struck me is that, even before revisiting the survey, these were exactly the issues we had been hearing from support workers, case managers, families and commissioners.
The conference is our way of creating space for those conversations — but also of doing something constructive with them.
We want support workers to leave feeling recognised, valued and empowered. We also want the wider industry to think more seriously about how we support the people delivering care day in, day out.
At Prestige Nursing + Care, we know we are not immune to the pressures facing the sector. These are industry-wide challenges. But over time, we have built a model that helps us respond to some of them more effectively.
For example, we have:
A well-established workforce built over many years, with 250+ support workers across Greater Manchester and Yorkshire
A dedicated internal recruitment team, with 21 new hires in the past six weeks alone
A variety of work available for staff, helping to reduce burnout and the “cabin fever” that can come from supporting only one client
The ability to quickly replace work if a care package ends
Flexible working options
Competitive rates of pay
An experienced management and nursing team who understand the realities of the role and can offer meaningful support
24/7 access to an Employee Assistance Programme
Exceptionally low staff turnover
High-quality, ongoing training
These are some of the reasons case managers, solicitors and commissioners continue to come back to us — whether they need us to build full care packages or support existing teams with consistent, well-trained staff.
The challenges facing the sector are real. But so are the opportunities to do things better.
The Support Worker Conference is one small part of that: a chance to recognise the role, listen to the people doing the work, and keep raising standards across complex care.
If you’d like to know more about the conference, or the care servcies we provide, feel free to message me.