31/08/2026
I’m a purist.
I started in 2012 and I haven’t trained any other way since.
But after more than a decade of coaching and now owning an affiliate, it’s impossible to ignore one thing:
The people walking through our doors have changed.
That’s not a bad thing.
But if the member has changed, we have to question whether the way we programme for them should have evolved too.
Back then, we actively sought this stuff out.
We wanted to RX. We wanted muscle ups. We wanted bigger lifts. We wanted to beat our mates and most of us wanted to compete somewhere, even if we weren’t particularly good.
Getting better at the sport was the reason we trained.
That motivation meant you could programme difficult things and members would actively chase the ability to do them.
That matters when you look at who is walking into an affiliate today.
Today’s member isn’t less motivated. They’re motivated by something different.
For most, this is their alternative to joining a conventional gym, going running or attending another fitness class.
They want to be fitter, stronger, healthier and more capable.
They probably don’t care about muscle ups or their sn**ch PB when they first join.
And that’s absolutely fine.
They’re using the methodology for exactly what it was originally designed for: improving their fitness and health.
This doesn’t mean we stop programming muscle ups, Olympic lifting, gymnastics or hard workouts.
Far from it.
But we can’t programme them and assume scaling is the answer for everyone who can’t do them.
Today’s member may not arrive desperate to practise these things in their own time.
So the programme needs to develop the strength, skill and physical capacity that moves them towards doing more.
That’s where programming and coaching have to work together.
Scaling is necessary. But scaling isn’t development.
If someone has scaled the same movement in exactly the same way for the last three years, have we actually helped them improve?
They might not have joined wanting a pull up, muscle up or handstand walk.
But give them time.
They get stronger. They see the person next to them achieve something. Suddenly they want it too.
And when that happens, o