15/06/2026
For decades, private equity was only available to the ultra-wealthy.
Now it's being opened up to everyone.
That's being sold as democratisation.
Tony Robbins recently appeared on one of the UK's most popular podcasts and told millions of people that private equity has generated returns of over 15% a year. That ordinary investors have been locked out of the best-performing asset class in history. That this is their moment.
He's right that the long-run data shows private equity outperforming public markets.
What he didn't mention is that he co-owns a firm called CAZ Investments, which specialises in buying stakes in private equity management companies.
When he talks about private equity in his book — The Holy Grail of Investing — CAZ is the vehicle he points readers toward. The firm he part-owns.
He also mentioned, in passing, that he holds stakes in 95 private equity firms. Not the funds. The firms themselves. The ones that collect the fees.
Draw your own conclusions about the shape of those incentives.
Here's what's actually happening in the UK.
Long-Term Asset Funds — the vehicle designed to give ordinary investors access to private markets — have just been permitted inside stocks and shares ISAs for the first time. Legal & General, Schroders, Aviva, Scottish Widows, M&G. They have all launched products in the last eighteen months. The infrastructure is being built at pace.
The regulator classifies these funds as high-risk. They require prominent risk warnings and appropriateness assessments before a retail investor can access them. That detail tends not to feature in the pitch.
The industry calls this democratisation. The government calls it unlocking growth. What it actually is, is a new pool of capital being opened up at the precise moment that institutional money — pension funds, sovereign wealth funds, endowments — has largely reached its limits.
The timing is not a coincidence.
The pitch is: the ultra-wealthy have been keeping this to themselves. Now you can get in.
The reality is: the reason you're being invited in is because they need a new pool of capital to keep the fee machine running.
You're not joining the club. You're funding it.
That's not a conspiracy. It's just how incentives work. And it's worth understanding before you hand over your money.