Sophie Morris

Sophie Morris Raising Awareness about Food Labels. Clever Supermarket Swaps
Pre-Order my new book now 😍👇

https://geni.us/HomemadeWins
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My mission is to empower women through education and mindset coaching so they can feel more confident, have more energy, and support them to lead a mindful and happy life.

07/09/2026

I think we all understand that a biscuit isn’t a health food but I absolutely love seeing a supermarket biscuit that only contains the ingredients you’d use if making biscuits at home from scratch 🙌 especially one that uses real butter and not oils or margarine 👏 It puts a smile on my face especially because it reminds me of my own food company Kooky Dough which we started in my 20’s where we prided ourselves on using the finest Irish butter! We developed a bake at home cookie dough using the same ingredients you’d use at home so you could bake homemade cookies in just 10 minutes! Using real butter made them taste SO good but I remember the huge pressure we were put under to switch to using margarine when we were exporting to a large retailer in the UK in order to make it cheaper 😔

Anyway hence why I love these shortbread biscuits in Aldi which are also an amazing price!

The other big point I want to make here is that if let’s say choccie biscuits are one of your favourite treats to indulge in then you don’t need to change that! Not at all! Remember I’m a big believer in the 80:20 rule - that is as long as the majority of your diet is made up of nutrient dense whole foods then you don’t need to be concerned enjoying foods you love whether that be choccie biccies or your fave chipper! It is only the diets that have the MAJORITY of calories coming from ultraprocessed foods that are linked to negative health outcomes.

So my content is all about raising awareness about what’s in our food, awareness about misleading front of pack claims and encouraging you to read ingredients to empower yourself with knowledge to know how to make some simple swaps that work for YOU and help reduce your exposure to ultraprocessed foods 👌

06/09/2026

Another amazing bread find this week! 🍞 Real organic sourdough in Dunnes.

The ingredients are what real sourdough should be: flour, water, sourdough starter, rye flour and salt. That’s it!
There are many packaged loaves in the supermarket claiming to be sourdough that really aren’t the real deal, so it’s brilliant to see one that actually is.

Let me know in the comments if you’ve tried it already 👇❤️

It’s so amazing to see more and more better quality bread loaves appearing on our supermarket shelves lately, between this, Stafford’s fermented turnover bread and the new Irish Pride range I pointed out just this week too. A few years ago pretty much all sliced bread in the supermarket was ultra processed, so seeing more and more traditional bread options appearing on shelves is real progress 🙌

05/09/2026

5 great finds in Lidl!! Did you find this helpful? I’d love to know in the comments ❤️

Sophie x

05/09/2026

When multinationals focus on profits over quality this is the kind of thing that happens….

A follower living in Australia sent me a picture of the ingredients in their Cadbury’s Dairy Milk and it is VERY different to the quality of the Dairy Milk Cadbury’s is producing for the Irish and UK markets!

Their bar contains 27% cocoa solids, while ours has just 20%. That will make a huge difference to the taste of the chocolate! Also in the Australian Cadbury’s they’re using only full cream milk and no palm oil whereas here they’ve replaced some of the cream with palm oil 👎 It’s a cheaper fat that cuts costs for manufacturers.

In the end of the day, chocolate is not supposed to be made with Palm oil and I think it’s very sad that Cadbury’s here is not the same quality that it used to be… once Mondelez International bought the company they’ve been putting profit over people by making cheaper and cheaper chocolate using palm oil and lower cocoa solids so it’s not even technically allowed to be called milk chocolate in the EU with only 20% cocoa solids! Yet they’re producing a much better quality chocolate in Australia!

It really shows how these massive food companies adjust their ingredients to what they can get away with in the market in order to maximise profits. This is exactly why we need to stay curious and keep reading our labels.

It’s such a pity that what many of us remember as a nostalgic treat is just not the same anymore - it tastes nothing like it used to! I’d love to see what the Cadbury’s in Australia tastes like now as I bet it tastes how we remember Cadbury’s used to taste!

Also if you live in any other country please check out the Cadburys ingredients and send to me! I’d love to know.

What do you think of this?

Since my honey post showing the reality of most of our supermarket honey I’ve had so many people getting in touch asking...
04/09/2026

Since my honey post showing the reality of most of our supermarket honey I’ve had so many people getting in touch asking “where can we buy Irish honey”?

You can find local honey in some independent stores and often at farmers markets, but right now in September is a really great time to stock up on local honey as there are lots of honey festivals coming up in different counties where beekeepers sell their honey.

Yvonne Johnston has put together the following information on some honey festivals coming up soon - including one in the phoenix park tomorrow!! I’ll be heading to the Wicklow one in a few months 🐝❤️

I should get the information for other county honey festivals soon and will let you know as soon as I do 🫶

If you buy honey from a local beekeeper please share the details below which might help people find some, thank you x

04/09/2026

This is a really good example of why it’s so important to read the back of packs and not just base your decision on what the front of packaging looks like!

It’s so easy to assume all frozen chips would be pretty much the same!
In fact if we were to believe the packaging, the ‘deluxe’ chips would definitely seem to be the most premium and it would be reasonable to assume these would have the best ingredients! But as you can see this is not the case!

When you start to read ingredients lists you realise that sometimes the difference between the same kind of packaged food (ie frozen chips) can be quite extreme! Like the difference between the ‘deluxe’ frozen chips in this video which are ultra processed, and the ‘harvest basket’ frozen chips in the video which are made with simply potatoes and oil and so are more minimally processed (ie I could technically buy these two ingredients and make these chips at home)

By making this simple swap when buying frozen chips, you’re reducing your intake of unnecessary additives which is a very positive thing, AND saving money as they are much cheaper 🙌

We as consumers are powerful!! The more of these swaps we ALL make, the more the big food companies will rethink what they put into the foods that make up our food system 💪💪

03/09/2026

Amazing find in Tesco! 🙌 I’ve called out these Crosta Mollica wraps before as a great alternative, but they were only available in Dunnes… until now! Delighted to see them in Tesco too 😍

I love the wholemeal ones because they’re higher in fibre, and just look at the ingredients: wholemeal flour, wheat flour, water, extra virgin olive oil and salt. That’s it! And they’re organic too.

So much better quality than your typical wrap, so it’s great to see them more available here in Ireland now 🙌

Perfect for afterschool lunches, quick dinners, or even a quick healthy pizza base which I love doing 👌

Have you spotted these in Tesco yet? Let me know! ❤️

03/09/2026

This yogurt isn’t as good as it looks.

I spotted this new “Greek yogurt with honey” in Aldi and it’s a great example of how packaging can really influence what we think we’re buying. It looks premium, simple, and good quality - like it’s just yogurt with a bit of honey stirred through.
But when you turn it around and read the ingredients, it tells a different story. There’s actually more added sugar than honey! and things like starch, stabilisers and flavourings and only 5% honey (I bet a cheap honey at that!) and with only 78% yogurt and bulked out with cheap ingredients, it’s not quite the premium product the front of the pack suggests.

You’re also paying extra for it! the plain Greek yogurt which is a great product is cheaper and you could simply stir honey through it at home - which will be better quality food and save you money!

This is an example of a food company trying to maximise profits by bulking out a product with cheaper ingredients and branding it as a “new” premium variety to charge more!

As always don’t go by how the front of packaging looks - the back is the only place we can understand what we’re truly spending our money on!

Have you seen this?

03/09/2026

Pre-order here 👉 https://geni.us/HomemadeWins ❤️

Oh my goodness you have GOT to try this!! 🤩 I cannot describe how unbelievably delicious it is so you’re just going to have to make it to see for yourself and PLEASE message me to let me know if you do!! Everyone I’ve made it for so far is obsessed with it 😍

It’s made with Greek yogurt, almond butter and dates so it’s actually very nutritious and the best part is it tastes absolutely unreal! No one can believe it’s yogurt inside when I tell them after trying it as it tastes SO like ice cream 🤤 The key is the ratio of almond butter to yogurt 👌 the recipe is below!

This is one of the recipes from my new book, Sophie’s Swaps: Homemade Wins!! The book is packed with recipes like this - really easy, homemade swaps for all the ultra processed foods you love, made with whole food ingredients that truly nourish you 🫶 along with delicious 30 minute meals, takeaway swap recipes, on the go lunches and make ahead snacks!

The book is out in 2 weeks and you can preorder it now!! 😍 Link to pre-order is https://geni.us/HomemadeWins

Pre-orders are so important for authors for how bookshops get behind the book so if you fancy it I’d be so grateful for purchasing via pre-order ❤️

I’m so excited for you to see it!! 🤩

Recipe in pinned comment 👇

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