Cow TC Technical Communication Services

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20/07/2018

We've been discussing some of the more annoying mistakes in English grammar and syntax that we hear from some mother-tongue English speakers. For example, people who don't know the difference between counting and non-counting verbs, or who lack agreement between the verb and the noun, or who use the wrong word.

Why does this matter? When you are writing technical content, any error like that affects how users perceive the professionalism of your company and the quality of your product. It distracts them from the information and, in some cases, makes this distrust the accuracy of the information. All of these things lead to higher support costs or even loss of sales.

The moral is: not only do you need a native English speaker, but you need a trained professional technical communicator! Many native speakers make sloppy mistakes. Not everyone can automatically write quality documentation!

23/05/2018

Summer is a great time for training! Take advantage of sizzling hot deals on the coolest TC topics:

- writing and editing
- documentation usability testing
- writing global-ready content (preparing for localization)
- getting rid of fluff and moving towards minimalism
- effective structure and design
- ...and more!

08/05/2018

Juggling multiple projects can be either be miserably stressful or a comfortable balance. What do you think?

08/04/2018

Leaving soon for COMTecnica, a tekom conference in Bologna. Looking forward to working with colleagues in Italy!

13/03/2018

Today's tip for new TCs: When documenting a product that has not yet reached a feature freeze, you can waste a lot of time and effort. Make sure to add a feature freeze clause into your contract, or you will end up rewriting the same text and recapturing the same screens over and over.

08/03/2018

Why do some writings tasks take so much longer than others? Have you ever struggled to write a short topic, when you were able to write something comperable in an hour or so?

The answer lies in our understanding of the topic plus having a clear sense of how to organize it.

Outline before you start writing!

28/02/2018

Wishing all my customers and colleagues a happy and joyous Purim!

21/02/2018

I make a point of visiting TC groups whenever I travel. Last night, I attended an event put on my STC Puget Sound. I find it interesting to see the differences in the work expectations, types of projects, types of client companies, and more. There is much that we as technical communication practitioners have in common, wherever we are in the world, but there are also some fascinating differences.

19/02/2018

There is a large hand-made sign near a homeless encampment in Seattle. The sign reads: "Seattle loves you." Nice sentiments, but there is a heart instead of the word "love" and they used an apostrophe and an S. I am trying to figure out the thought process that occurred, because that is as crazy as writing "Seattle love's you" (which, of course, is nonsensical).

Why are so many native English speakers tone-deaf to punctuation?

17/02/2018

One of the topics that I have been presenting this year is User Compliance -- that is, how much do users read in the documentation and how closely do they follow the instructions?

British Air's latest safety video is a great example of how to use a storyline and gentle humor to make the information more appealing. I would love to see some data about whether or not this has improved user compliance.

What examples of documentation (including things like safety videos) have you seen that made you (as a user) pay more attention and follow the instructions?

13/02/2018

Transliteration of names is always a problem. But if you are responding to an email or have the person's business card, pay careful attention to how they spell their name. Mangling a name is a very bad way to start with a potential new client. As TCs, we should pay attention to how things are written!

12/02/2018

I am impressed with the quality of the Hebrew and English captions at the opera. If the Tel Aviv Opera can get it right, why are sloppy translations so common -- and on more critical content?

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