10/07/2026
🏢 Corporate Footprint & Leadership
Market Launch: USANA officially opened its doors in India in late 2023, marking the company’s first new global market expansion in five years.
Headquarters: The corporate studio office, affectionately named "ASHIANA," is located in Gurgaon.
Local Leadership: Operations are spearheaded by Regional Vice President and Managing Director Puneet Madan, who brings over 25 years of executive experience in the Indian direct selling industry.
Global Support: USANA's global CEO, Jim Brown, and the executive team have made India a critical focal point for reaching their goal of one million active global customers, investing heavily in local infrastructure.
🔬 Product Strategy & Local Manufacturing
To comply with local regulations and optimize pricing, USANA made a significant investment to manufacture products locally in India while maintaining their global Platinum Standard and PDR (Physicians' Desk Reference) credentials.
The formulations are specifically designed for the Indian consumer. The initial market rollout featured 9 core science-backed products:
CoreSentials (The foundational cellular nutrition complex)
BiOmega
Proflavanol C200
Visionex
MagneCal D
Procosa
CoQuinone 100
Hepasil DTX
Nutrimeal Active
🚀 2026 Business Advantage: The Affiliate Pilot
As of 2025/2026, USANA shifted to an omnichannel model and introduced a new Affiliate Sales Program. India is one of only four markets globally (alongside the US, Canada, and Mexico) chosen to pilot this program.
This gives you a massive advantage in the Indian market. It allows you to attract people who just want to share links on social media for a 10% cash commission without building a traditional downline, creating a powerful pipeline of leads that you can eventually upgrade to full Brand Partners.
Check the link 👇 below
https://www.usana.com/s/21UyG3