30/03/2026
A personal thought as an entrepreneur in elder care.
Over the last few years, I have seen one common reality among working professionals.
Many of them are not worried about their careers.
They are worried about their ageing parents living alone.
Doctor visits, emergency situations, emotional loneliness — these are real concerns for families today.
That is one of the reasons we started Atma Mitr through
Gerifamm Clinics, a division of Attentive Senior Care Pvt Ltd.
Our goal is simple:
To ensure elderly parents feel supported, connected and cared for.
As India’s elderly population grows, elder care will become one of the most important social and healthcare challenges.
And it requires community, healthcare and corporate support together.