25/06/2021
Sustainability is more than a “buzzword” and NO, you cannot just use it to make your business look better ♻️
Sustainability is not just the “eco-friendly” part of your work. And while there are different definitions of sustainability and different ways it is practised by entrepreneurs, there is no need to associate it with a heavy price tag. Sustainability should be a way of life not a luxury. Which means it should be socially equitable and economically feasible for the masses. It should be the core of your business and with all the right intentions.
A very simple equation of sustainability could be understood by using the above diagram.
i.e (Environmentally Sound) ∪ (Socially Equitable) ∪ (Economically Feasible) = Sustainable
What do you think? 🤔