From soothing cough and throat troubles with Khogo Cough Pills and Syrup, to easing digestion with Hajambol Gas Tablets, and relieving pain with Kho "Ahilya Ayurvedic Aushadhalaya โ a 55 years old enterprise founded by Late SHRI Murlidhar Mahadev Redkar was a candid reply to critics who considered or termed Maharashtrian middle class as a non entrepreneurial. With his naive for Ayurveda and its benefits he launched an anti-cough pill by name Kho-Go which sarcastically means to drive away cough. From his sales skills mastered while running a small medical shop in Girgaon he took up door to door marketing and regular visits to make the brand spread and the goddess Mumbai soon blessed him to become one of the pioneers to across 190 Distributers in Maharashtra. The effectiveness was soon authenticated with various letters, feedbacks and a token of appreciation from various singers artists and Politicians.