12/07/2026
To You Social Media Goons:
Goon Platform Owners and Commenters,
If you think you are innocent just because you didn't write the original political lie or post the toxic insult, you are completely wrong.
In Kenya's digital space, online destruction is a team sport.
It takes a shameless crew of platform owners to set the stage and a mindless army of commenters to do the heavy lifting.
You cannot hide behind your keyboard or your phone screen anymore.
Whether you are leading the digital mob or just cheering them on from the back, your actions are poisoning the country and this list exposes exactly how you are doing it.
If you are a platform owner or someone who leaves comments, here is how you are accidentally or deliberately joining in on the dirty work:
The Platform Owners (The Digital Bosses)
1. By Counsel:
To you who sit with politicians behind the scenes to plan exactly how to trend a fake scandal for cash, you are a goon!
You are a cold-hearted liar destroying your own country's future for a few coins, and your conscience knows it.
2. By Command:
To you who pin a malicious post or target a specific person, basically telling your followers, "Attack him or this handle," you are a goon!
You are a digital executioner throwing an innocent person to a pack of hungry wolves, and your conscience knows it.
3. By Consent:
You who see your comment section filling up with hate speech but leave it there because it brings you high traffic and engagement, you are a goon!
You are a greedy merchant trading human dignity and public peace for cheap online fame, and your conscience knows it.
4. By Concealment:
Attention you who quickly delete the evidence or hide your chat logs when a political hatchet job goes wrong and the law gets involved, you are a goon!
You are a trembling coward burying the truth in the dark to save your own skin, and your conscience knows it.
5. By Defence:
To you who get caught spreading propaganda and defend yourself by hiding behind the excuse of "free speech," you are a goon!
You are a snake hiding behind a beautiful shield, using freedom to trap and destroy others, and your conscience knows it.
The Commenters (The Keyboard Warriors)
1. By Provocation:
And you who drop insults or tribal slurs in the comments just to provoke people and start an online shouting match, you are a goon!
You are a blind arsonist throwing matches into your own neighborhood just to watch it burn, and your conscience knows it.
2. By Praise:
Attention you who type "Ukweli mtupu!" (Pure truth) or leave fire emojis under a bully's post, hyping them up to do worse, you are a goon!
You are a cruel cheerleader clapping and laughing while a fellow human being is torn to pieces, and your conscience knows it.
3. By Partaking:
You who jump into an ongoing online attack, adding your own insults just to feel like you are part of the political team, you are a goon!
You are a mindless hyena biting a wounded target just to feel powerful and fit in with the pack, and your conscience knows it.
4. By Silence:
And to you who watch an innocent person's reputation get completely destroyed on your timeline, but you just scroll past and say nothing to stop it, you are a goon!
You are a frozen bystander whose quietness hands the bully the weapon to crush the helpless, and your conscience knows it.
The Simple Truth:
The platform owner sets the trap, but the commenters snap it shut.
On social media, your clicks, likes, and silence always choose a side.
Join in condemning goonism in all its forms
