05/06/2026
No grants. No handouts. Just 5 AM ice sessions, a relentless hustle, and a bundle of granola. ๐ช
โWhen the traditional sports funding system in Malaysia couldnโt pave the way for our international figure skating dreams, we faced a brutal reality: retire early, or build our own table. ๐ค
โWe chose the latter. We built the "Engine Builder" model. โ๏ธโธ๏ธ
โWe sat down with Audrey Raj on BFM 89.9โs Open for Business to talk about the unvarnished reality of being athlete-entrepreneurs. We dove deep into why we created Grano Break under โnot just as a health food brand, but as a self-sustaining financial machine to fund our podium finishes. ๐
โWe discussed:
๐ Our Proprietary KPI: "Bags to Flight" (BTF)โexactly how many bags of premium granola equal one hour of international coaching or a flight to a competition.
๐ญ The Lean Scale: Why transitioning to an OEM model is giving us our time back to dominate on the ice.
๐ค The Micro-Sponsorship Economy: How everyday Malaysians are becoming stakeholders in our national journey, one breakfast at a time.
โThis isnโt just a story about figure skating, and itโs not just a story about business. Itโs a blueprint for any young Malaysian who has been told their dream is "too niche" or "too expensive." โก๐
โIf the door is locked, stop waiting for someone to hand you the key. Build your own door. ๐ชโจ
โ๐ง Listen to the full episode now: Click the link below to catch the podcast on BFM 89.9 and hear how we are turning oats and honey into international medals. ๐ฏ
https://www.bfm.my/content/podcast/how-two-skaters-built-a-business-to-fund-the-dream-malaysia-wouldnt
โA massive thank you to for the incredible, deep-dive conversation, and to Kishan for the seamless coordination behind the scenes! ๐๐ผ
โJoin the movement. Fuel the flight. ๐๐
โ
