20/05/2026
WHO is warning about the rapid rise of ni****ne pouches — small sachets placed under the lip that deliver ni****ne directly into the body.
📈 Sales exploded to more than 23 billion units in 2024 alone.
*Why the concern?*
Because many of these products are being aggressively marketed to young people using:
🍬 Candy-like flavours like bubble gum & gummy bears
📱 Influencers and social media ads
🏎️ Sponsorships of sports and music events
✨ Trendy packaging designed to look harmless
But ni****ne is highly addictive — especially for teenagers and young adults whose brains are still developing.
*It can affect:*
🧠 Attention & learning
❤️ Heart health
🔁 Long-term addiction risk
⚠️ Around 160 countries still have NO specific regulations for ni****ne pouches.
WHO urges governments and families to stay alert and protect young people from products designed to hook a new generation on ni****ne.
🚫 Don’t let clever marketing fool you.