12/07/2026
The Story of Gethelpa
For years, people kept asking the wrong question.
“Where can I find a good nanny?”
“Do you know a trustworthy caregiver?”
“Can someone recommend a cleaner?”
It sounded like a recruitment problem.
It wasn’t.
It was a trust problem.
And trust cannot be downloaded from an app.
More than ten years ago, long before Gethelpa existed, we were already recruiting people.
Thousands of interviews.
Thousands of placements.
Thousands of conversations with families.
We watched employers become victims of fake identities.
We watched good caregivers lose opportunities because there was no way to prove they were trustworthy.
We watched agencies disappear after collecting fees.
We watched an entire industry worth billions operate almost completely offline.
The more we worked, the clearer one thing became.
Africa didn’t need another recruitment agency.
It needed infrastructure.
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That realization changed everything.
Instead of asking,
“How do we recruit more caregivers?”
we started asking,
“How do we build trust at scale?”
That question became Gethelpa.
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Today, Gethelpa is becoming something much bigger than a staffing platform.
We’re building an ecosystem.
A place where caregivers can be trained.
Where identities can be verified.
Where families can hire with confidence.
Where field verification happens physically—not just digitally.
Where trust is documented instead of assumed.
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Over the last few weeks, something remarkable has happened.
We’ve been onboarding and credentialing Field Verification Officers across Nigeria.
From Lagos to Abuja.
From Port Harcourt to Kano.
From Sokoto to Makurdi.
From Abia to Niger State.
People have seen the ID cards we’ve been sharing.
Some assumed they were simply designs.
They weren’t.
Each card represents another person helping us build the trust infrastructure this industry has never had.
More than 100 verification officers are now being deployed across major cities and communities to help verify caregivers, homes, documents and identities.
Because trust still needs human beings.
Technology alone isn’t enough.
This is only one layer.
Behind it sits caregiver training.
Certification.
Background verification.
Recruitment.
Digital records.
Employer support.
Operational systems.
And technology connecting every part together.
The care economy is one of the largest and fastest-growing sectors in the world.
Yet in Africa, much of it still depends on referrals, assumptions and luck.
That has to change.
Our vision isn’t simply to help someone hire a nanny.
Our vision is to build the infrastructure that powers care work across Africa.
An infrastructure where trust becomes measurable.
Where caregivers have professional careers.
Where employers hire confidently.
Where every verified caregiver strengthens the system for everyone else.
People often ask when Gethelpa started.
The company is new.
The work isn’t.
This has been over a decade in the making.
Every mistake.
Every placement.
Every difficult conversation.
Every employer who trusted us.
Every caregiver whose life changed.
Every lesson became part of what Gethelpa is today.
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We’re still early.
There is still an enormous amount to build.
But for the first time, it feels like we’re no longer just solving individual hiring problems.
We’re building the foundation of an entire industry.
And one day, I hope people won’t remember Gethelpa because we built an app.
I hope they’ll remember that we helped make trust scalable.
