06/06/2026
Naming your brand is the fun part — until you find out the name is already taken.
A lot of makers build their whole shop around a name, only to hit a wall when it's time to go legal. A little prep saves you a painful rebrand later.
Here's the short version for EU & Benelux makers:
→ Pick a name that's specific and easy to spell
→ Check the .nl and your are free
→ Search EUIPO's TMview + the BOIP register before you commit
→ Know your class — candles in 4, soaps & cosmetics in 3
→ Benelux (from €244) if you sell local, EU (from €850) if you ship across Europe
Use ™ while it's pending, switch to ® once it's official. And ignore the fake "registry" invoices that show up after — only euipo.europa.eu and boip.int are real.
Save this for launch day, and send it to a maker friend who's still deciding on a name. 🤍
When your craft is ready to become a real brand, we've got the supplies to build it on → youwish.nl