25/07/2026
Te Ara Whakapuāwai – Community Framework (0–100+) Life Stage
Demographics (Who they are)
Psychographics (What they feel, enjoy, value)
Community Needs
Aspirations
👶 Pēpi / Infants (0–4 years)
Early childhood stage; supported by parents, caregivers and whānau; developing physically, emotionally, socially and spiritually
Love, safety, attachment, play, curiosity, exploration, connection and learning through relationships
Safe nurturing environments, strong whānau support, healthy development, play opportunities, creativity and cultural connection
To grow feeling loved, secure, confident, connected and supported to develop their strengths
🌱 Tamariki / Children (5–12 years)
Primary school age; developing independence, friendships, skills, interests and understanding of the world
Learning, creativity, friendships, belonging, encouragement, discovering talents and passions
Safe spaces, positive role models, learning opportunities, cultural connection and confidence-building
To grow in courage (māia), kindness, resilience, creativity and a strong sense of belonging
🌿 Tāngata Tahi / Rangatahi (13–17 years)
Teenagers developing identity, navigating education, relationships and preparing for adulthood
Self-expression, belonging, friendships, purpose, independence and discovering strengths
Mentorship, leadership opportunities, emotional support, positive role models and safe spaces
To develop courage (māia), wisdom (māramatanga), adaptability (urutau) and make positive contributions
🌺 Young Adults (18–21 years)
Transitioning into adulthood through study, training, employment, relationships and independence
Purpose, achievement, identity, connection, growth and exploring possibilities
Guidance, career pathways, wellbeing support, community networks and leadership opportunities
To build confidence, resilience, independence and meaningful futures
🌿 Adults / Pakeke (22–40 years)
Working adults, parents, caregivers and community members
Growth, stability, family, purpose, balance and connection
Support networks, parenting support, wellbeing practices, learning and development opportunities
To strengthen themselves, their whānau and their community
🌳 Mātua / Established Adults (41–64 years)
Experienced adults, leaders, workers, caregivers and mentors
Purpose, contribution, legacy, sharing knowledge and personal growth
Opportunities to guide others, maintain wellbeing and connect with community
To create positive impact and pass knowledge to future generations
🌺 Kaumātua (65–80 years)
Older adults with life experience, knowledge and stories to share
Connection, respect, belonging, purpose, reflection and wisdom
Inclusion, companionship, meaningful roles and opportunities to mentor
To remain valued, connected and continue contributing
🌸 Kuia and Koroua (80–100+ years)
Elders holding generations of knowledge, history and lived experience
Legacy, relationships, memories, spirituality and being honoured
Care, connection, respect and opportunities to share kōrero and teachings
To be cherished, respected and leave a lasting legacy
