13/10/2026
I don’t want life-long clients. Which is an odd thing for a coach to say.
My wife reckons I have iron-clad willpower. Ice cream in the freezer I don’t touch, the gym after a full-on day, chicken and vegetables most nights.
Willpower might make those calls in the moment, but you’d have to be not from this world for it to carry you this long. What got me here is a process I built for myself, and that’s the part nobody sees from the outside.
It’s also the part most people are really after when they reach out. Not the how. Someone in their corner, noticing progress in the smallest moments.
I have clients who’ve been with me two years. Would I rather they did this without me? Yes. My job is to hand over the tools. Some people are ready sooner, others need longer, and both are fine.
One client spent months rebuilding how they ate. A few RTDs a week stuck around, and I never pushed it. Then they told me they were giving up alcohol altogether. Not habits propping up accountability. Accountability propping up the habits.
Wrote up what that actually looks like:
Most coaching sells you a check-in call. Accountability is different — here's what it actually looks like, and why the goal is you not needing me.