12/12/2022
FrigginWell believes there is no room for new products on a market but there is still a need for a solution to most common customer's problems.
In a year average British household goes through 24 plastic bottles of shower gel from which 10 will be on landfill for another 450 years. In 2020 median age for a British person was 40 years old (Statista, 2021) which means 1 average British person has already put 400 bottles of shower gel alone in the landfill with no guarantee that the other 560 were recycled.
In terms of the production process, soap-making uses 80% less water and leaves 20% less carbon footprint. On top of that FrigginWell asks all the suppliers, who have to also be UK-based, to have green energy at home and to use UK ingredients whenever possible to reduce imports.
Thinking about the afterlife of our product we made sure you can reuse the packaging- it is a perfect size to be used as a yoga block or a perfect container for other things you might want to keep in it. Your ideas are always welcome so share them with our Friggs communities and tag me . All products and the rest of the packaging inside are compostable- stickers, tissue paper, filling, hamstie (soap pouch), and loofah.
You are going to be using our products in a shower so we couldn’t forget about aquatic life safety. Hamsties are made from vegan yarn that is dyed with aquatic-life-safe dyes, loofah is a natural product, and soap and aromatherapy cubes need minimal filtering that can be done via ground particles to be safe for fishes and water plants.
Last, but not least, you are going to be using our products on your skin. Traditional shower gel uses SLS, a foaming agent with extremely small particles, that can aggravate delicate skin and skin prone to dryness, eczema, and psoriasis- we don’t use it! Equally, we don’t use palm oil, animal products, or parabens.
Every modern business should be fully sustainable and FrigginWell is taking full responsibility to be both human- and Earth-friendly! In our design process, we made sure nothing is left behind for long – apart from the mindfulness effect it will have on you!
