Sulwhasoo

Sulwhasoo Journey To Holistic Beauty A global iconic luxury beauty brand, Sulwhasoo traces its roots back to 1932.

With a pioneering spirit that is still inspiring today, the brand was the first to carefully craft products infused with ginseng. As one of Asia’s most precious herbs, ginseng is celebrated for its many efficacies. Reposing in key products, it embodies the brand’s rich history and accentuates Sulwhasoo’s position as an artistic innovator in the field of beauty. Sulwhasoo creates products as works

of art, powered by heritage and unique skin science to transcend time and generations. With artistry and creativity as core vehicles, Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.

14/08/2026

Next stop: Summer Vacation ☀️✈️

For visibly healthy, youthful-looking skin wherever the journey takes you.
Consider these our always-on-board Sulwhasoo essentials.

12/08/2026

A summer ritual, layered with intention. ☀️

🫧Cleanse with Gentle Cleansing Foam for a refreshing start
✨Activate your skin’s natural radiance with First Care Activating Serum
🛡️Protect with a weightless yet moisturizing veil of UV Daily Essential Sunscreen

Three essential steps for skin that looks fresh, radiant, protected and ready for the day.


11/08/2026

Passport ✅
Boarding pass ✅
Sulwhasoo essentials ✅

All packed and ready to board 🙂‍↕️✈️

Summer essentials, thoughtfully chosen.A curated Sulwhasoo ritual for wherever the season takes you.
10/08/2026

Summer essentials, thoughtfully chosen.

A curated Sulwhasoo ritual for wherever the season takes you.

A touch of red for a celebration close to home. 🇸🇬Happy National Day, Singapore!
09/08/2026

A touch of red for a celebration close to home. 🇸🇬

Happy National Day, Singapore!

08/08/2026

Some rituals remain a constant 🧡

For years, our customers have returned to First Care Activating Serum — making it a cherished part of their daily rituals and skincare journeys.

From the first discovery to the countless bottles that followed, each return holds a story of its own.

As we celebrate a decade at Sulwhasoo ION Boutique, we’re honoured to hear from some of our long-time users and the memories they’ve created with us along the way.

To the community who has been with us through the years — thank you for making this journey so meaningful.

07/08/2026

Summer skin care that keeps up with the heat ☀️

FIRST CARE ACTIVATING SERUM MIST
Helps lower skin temperature by up to 5°C after heat exposure**

FIRST CARE ACTIVATING EYE SERUM
Ceramic massager helps cool the eye area by up to 5°C after heat exposure**

FIRST CARE ACTIVATING SERUM
Helps protect and maintain radiant healthy-looking skin, even in the intense summer heat*

*Pores appeared 11.1% tighter, even under high-temperature conditions. Temporary effect based on a consumer test of 31 women, measured immediately after application and for up to 12 hours.
**Measured after skin was exposed to heat.

Cooling rituals for summer’s hottest days ☀️🧊FIRST CARE ACTIVATING SERUM MISTHelps lower skin temperature by up to 5°C a...
05/08/2026

Cooling rituals for summer’s hottest days ☀️🧊

FIRST CARE ACTIVATING SERUM MIST
Helps lower skin temperature by up to 5°C after heat exposure*

FIRST CARE ACTIVATING MASK
Helps lower skin temperature by up to 6.8°C**

FIRST CARE ACTIVATING EYE SERUM
Ceramic massager helps cool the eye area by up to 5°C after heat exposure*

*Measured after skin was exposed to heat.
**Based on a consumer test of the First Care Activating Serum Mask. Temporary reduction in skin temperature following external heat exposure. Tested on 30 women aged 30–69 from 20 July to 1 August 2023.

Cooling care for the hottest days of summer ☀️PERFECTING CUSHION AIRYMade with 86.2% skincare ingredients for a finish t...
03/08/2026

Cooling care for the hottest days of summer ☀️

PERFECTING CUSHION AIRY
Made with 86.2% skincare ingredients for a finish that feels light and airy**

UV DAILY FLUID SUNSCREEN
A flawless, long-lasting finish that stays fresh through heat and humidity

FIRST CARE ACTIVATING SERUM
Helps maintain firmer-looking skin, even in intense summer heat*

**Contains 86.2% skincare ingredients, including the Perfecting Cushion Airy Milky Complex.
*Pores appeared 11.1% tighter, even under high-temperature conditions. Temporary effect based on a consumer test of 31 women, measured immediately after application and for up to 12 hours.

01/08/2026

What’s going into your summer bag? ☀️👀

Pause, screenshot, and let Sulwhasoo reveal your curated essentials for the day, from skin prep and refreshing hydration to UV care and face or lip touch ups.

Which summer bag did you get? Share your picks in the comments! 👇🏼

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Singapore

Telephone

+6568449766

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