10/01/2026
RETRO: Your business may be asking you to be someone who does not exist.
Someone with unlimited memory.
Steady energy every day.
Immediate availability.
Perfect consistency.
No interruptions. No changing capacity. No life outside the work.
That person is imaginary.
And yet, many established service businesses are designed around her.
So when you forget a follow-up, delay a task, miss a content day, or need more time, you assume the problem is your discipline.
It may be the design.
A business that depends on you remembering everything, responding everywhere, and carrying every decision will keep demanding a version of you that real life cannot sustain.
The better question is not, “How do I become more consistent?”
It is:
“What can the actual human me carry, and what needs to change because it asks too much?”
That question leads to better decisions about what stays, what gets simplified, what gets documented, what gets scheduled differently, and what no longer belongs in your business.
You do not need to become imaginary to keep your business moving.
You need to redesign the business so it actually fits your life.
Hit reply, or, on LinkedIn, tell me in the comments: one business task that keeps asking you to be someone you are not.
Because a business you enjoy is one you can actually sustain.