05/01/2015
HOW IT'S MADE:
You will notice that I punctuate in a unique manner. I punctuate with the cadence of my thoughts and feelings, so please don't let your inner Harvard keep you from flowing through this with me:
If you don't know by now I take all of the photos for our soup labels with my iPhone.
Because, once when I was seeing not through a lense, but romantically and in person a talented professional photographer, I asked him what he would charge me to take a photo for my new soup company labels.
"Sure, I'd do that for you and I'll give you a deal, how about $2,000?" It's very difficult to take food shots...especially for an amateur."
I'm not saying that he wasn't worth it. But, $2,000 per shot? I gave him a face that I file away for moments like that. One eyebrow raises, the other drops, my mouth skews in opposite directions, then my eyes close, then open, and it's not two shakes of a lambs tail before my mind registers that I would have been better off hawking my soul out on match.com.
Necessity and often times, disappointment enters in an apron as the mother of invention.
Our new label for the bankrupt butternut features Casey Puckett, our Co-Founder. I told him that morning to please change his pants, because they had a hole in them and I could see his underwear. His white jacket, a KJUS was filthy, his beard growing out...I could go on and on, but good news is he's a stone cold looker so any shot turns out good. Long story short, I proclaimed to my daughter Michaela (also a Co-Founder) and Casey on the way to the soup warehouse that since Casey was dressed as he was I needed to take a new shot for the bankrupt butternut label.
So, we parked by the Denver Rescue Mission (which holds a warm place in our hearts for what they do to help the homeless) and jumped out of the car. I laid down on the sidewalk under the cross, with my handy dandy iPhone (basked in the warmth of saving myself $2,000) and asked Casey to pull his pockets out and hold his palms up in dispair.
You cannot imagine the time we had when strangers who were homeless started to gather around us, whistling at Michaela and asking what the h@ll we were doing.
One woman walked up to Casey and said "hey, you homeless too? It sucks doesn't it." He looked at me bewildered and I pointed to his (w) hol (l)y pants. Although Casey is a bit of a ragamuffin dresser at times, he also happens to be a five time Olympian. She had no idea. And we weren't going to say a thing, because for that small moment, we were all homeless, standing on the street, laughing, creating, innovating and making new friends and creating some very genuine and outside of the box food labels.
Thanks to Casey for being such a good "sport" and Michaela for being such a rock solid, Co-in THE soup. They put up with me, my zany creative side and impromptu 100 task lists and I love them both for it.
Hope you love the new label. It's not not about Jesus and it's not about Jesus. It's about coming together on the streets...IF YOU KNOW WHAT I MEAN. Please Jesus, God and Buddha let's stop the madness and senseless loss of life of the past few months. It's absolutely bankrupt to not make your best effort at loving thy neighbor.
