09/11/2023
WHAT ARE WE MISSING HERE?
When you finally launched your business, you got some referrals right off the bat. 💪
And because you’re really good at what you do -- those clients got better really fast.
But then...the faucet slowed to a drip.
Even though it’s been 6 months and you’re making some money, you’re only seeing a trickle of new clients at best.
You’ve been doing ALL OF THE THINGS to market yourself and get new clients:
📌A beautiful SEO-optimized website.
📌That BOSS Instagram course. And you’re definitely on the Clubhouse bandwagon.
📌Marketing to physicians / yoga teachers / coaches / midwives
📌Meditation and vision boarding and crystals to stay grounded and aligned
But some weeks literally nobody calls or DMs you...even though you’re asking them to. 😲
You feel flabbergasted…
“Why is this not working? Why doesn’t anyone see the value in what I do?”
UGH. MY FRIEND. I CAN TOTALLY RELATE TO THIS.
When I started my PT practice out of my guest bedroom, I thought I was hot stuff.
I thought if I was so amazing at being a PT, then with enough work and trial and error, I’d be amazing at this biz thing, too.
And some things were working:
🤩My instagram was popping.
🤩My website was awe inspiring.
🤩Everyone said what I was doing was SO needed.
🤩I landed some clutch marketing meetings.
I remember sitting in a physician’s office. In my old job, I was the go-to referral for him -- especially for the tough ones that needed hand holding and out-of-the-box care.
I THOUGHT THIS WOULD BE A SUREFIRE PIPELINE FOR MY BUSINESS.
👉But then he asked the dreaded question…
“Why would someone want to pay cash for this when they can get the same care somewhere else AND use their insurance?"
THE….SAME!!! …. CARE!?!?!?!?!?! 😡 🤦
With resignation, I left a pile of beautifully branded, foil-lined business cards with his assistant... which probably just ended up in the trash. 💔
Disheartening as this was at that moment, I knew I didn’t have time to let it get me down.
I knew in my heart if I just did the right things and had the right tools, I wouldn’t fail. I never failed at anything. I had no evidence in my life to prove otherwise.
After a bit more trial and error (and a few costly mistakes), I realized why doing ALL OF THE THINGS wasn’t working.
95% of the clients who DID come to me didn’t come from…
❌Growing my likes or followers or Instagram engagement.
❌A giant referral network of physicians or practitioners.
❌Meditation and manifestation
❌“Selling myself” or using the newest, shiniest sales and marketing strategy.
Those things certainly made me feel like I was doing something to move forward.
🍥But I was actually just walking myself in circles.
😞 I felt like a total sell out. I was hustling for the 5 percent and killing myself to get there.
For the few dream clients I WAS seeing, here’s what was actually working:
💪Embodying my values … instead of selling myself out to impress the masses (and haters)
💪Having clear plans and task systems to keep me laser focused and time effective
💪Showing up unapologetically as ME to build meaningful relationships on and offline
💪Practicing a sales process that was deeply connecting … instead of pushy and convincing
💪Dedicating myself to next-level mindset skills … because success wasn’t happening inside my comfort zone
This 5-tiered process has now become my tried-and-true method for growing a profitable multi-six figure business that
⭐I am head over heels in love with...and reflects who I really am
⭐Gives me my time back so I can live more and work less
⭐Serves soulmate clients who are fully committed to their own growth
And it’s the method that has helped hundreds of clinicians and health entrepreneurs do the same
➡️ Clients like Allison -- who went from 1 client in October to 8 in November after just 3 weeks in the course...with the clarity to actually live in her true values instead drowning in a sea of giving to everyone else at the expense of herself.
➡️ Or clients like Kayla -- who went from killing herself in a clinic job to 5 figure months within 3 months of opening her practice during the height of COVID...without working harder or taking time away from her workouts, husband or pups.
➡️ Or clients like Suzanne -- who was booked before she even launched her PT and run coaching business by laser focusing on the most time-efficient systems and organic marketing techniques that let her live her ideal life -- full of space for her kids, workouts, and time to relax and travel with her husband
Even though they’re total rockstars, Allison, Kayla, and Suz are not magical 🦄. They don’t have anything you don’t have.
They all came to me knowing they were the BEST at what they did with their clients, but something wasn't quite right in their businesses.
BUT MORE THAN THAT -- EVEN THOUGH THEY KNEW THEY COULD FIGURE THINGS OUT ON THEIR OWN EVENTUALLY, THE CONTINUED TRIAL AND ERROR THAT WOULD TAKE WAS NOT WORTH IT TO THEM.
Simply by upgrading their mindset and personal and business tools and systems, they were able to quantum leap into their next level and serve the clients who are pre-motivated and pre-qualified to pay them what their services are worth.
They learned to say YES to themselves and the values and ideal lives they LOVE, and no to having too many tabs open and spinning their wheels in all the rules, "shoulds" and fear based tactics or distracting marketing and sales gimmicks that required them to sell themselves out.
❤️🔥This is the type of entrepreneurship I believe in -- where you get to connect with your deepest self and develop unshakable, unbreakable confidence that you are the premier and go-to expert to serve and connect with your soulmate clients at deep level that is inspiring and reflects what you truly love.
You’ll stop having to guess at what you need to be doing each day... because you'll have clarity, confidence, know-how, and an implementable plan that helps you stay on top of things and shine like the badass entrepreneur that you and I both know you're capable of being.
And I want to invite you to do what they did -- finally stop chasing your tail doing things that aren’t moving you forward.
Comment “IT’S MY TURN!” if you are reading for 1:1 private coaching with me so you can move forward in your life & business.