08/31/2022
What is Local SEO?
SEO is a term tossed around a lot in the marketing world. It sounds big, mysterious even. So what is it? Search Engine Optimization. Great, but what does THAT mean? In a nutshell, it means optimizing your business presence online to make you more visible to the search engine of your choice (Google is king). Consumers are driven to you by Google when it sees that you are relevant.
Let’s break it down:
Let’s say you’re a chiropractor and as such, most doctors anyway, have a brick and mortar building that they work from. Someone in the community needs you, locally, so they search for Chiropractor Near Me. They will see a group of three businesses pop up with a nice little map. That’s where you want to be. In the top three. Now, they can click to see more, and some do. Then they are served up 7 or 8 more. If you are anywhere past that, page 2 or 3 of Google’s search results, you’re not relevant and nobody will ever see you. Direct searches for business names don’t even come close in terms of volume to local searches.
The easiest way to impact your visibility on Google is to claim your Google Business Listing, update all the info, and post often. Simple. This improves your local SEO, helping people find you, and increasing your revenue. Optimize your Google Business Profile. Optimize the use of your social media accounts. Create a YouTube account. Have a website and attach it to your Google Business Profile. Your local SEO will start to work for you and your business.
Now you know. And, yes, you can do it yourself if you have the time, energy, and creativity to do it. If you need a little help, we’re here for you. 678-964-4140