07/11/2026
Kristin Cavallari couldn’t have said it better. Building something that’s yours is equal parts terrifying and incredibly rewarding.
Social media still scares me. Being the captain of my own business? Even scarier.
But I’d choose this path every single time.
I still remember waiting for insurance authorization before I could continue treating women recovering from traumatic births or living with chronic pelvic pain. I remember seeing patients surprised by unexpected bills after believing their insurance would cover their care. And I remember feeling rushed trying to fit complex cases into 30–45 minute appointments while certain treatments weren’t covered or reimbursed in a way that supported the care I wanted to provide.
That’s a big part of why I built a cash-based practice.
Not because it’s the easy road—it definitely isn’t—but because it gives me the freedom to spend the time my patients need, use the treatments I believe are appropriate, and make decisions based on what’s best for the person in front of me rather than what a payer will approve.
It’s scary. It’s risky. And it’s one of the best decisions I’ve ever made.
